This presentation is by exhibition stand design company Priority Exhibitions. They make a very valid point in this presentation that exhibitions are changing and more and more marketing channels than ever influence the marketing mix.
To generate leads from exhibitions, businesses need to think more widely about how the marketing mix and technology can combine to generate leads.
PR Agency One has worked alongside Priority Exhibitions to help define a lead generation proposition for exhibitors and can help businesses to maximise their business to business efforts before, during and after the event. Get in touch to find out more.
