Decathlon Appoints PR Agency One


PR Agency One has been appointed by one of the world’s biggest sports retailers.

The agency’s consumer PR team has been briefed as part of a major marketing drive to raise Decathlon’s brand awareness and store footfall in the UK.

Founded in 1976 in Lille, France, Decathlon has stores all over the world.

Decathlon UK launched in 1999. It now has 42 UK stores selling a variety of sports equipment, clothing and accessories, perfect for those want to get active or excel their performance.


The omni-channel campaign spans everything from headline-grabbing brand building campaigns and hard-working product press office, to employer brand activity.

PR activity will target securing media coverage in some of the UK’s leading titles and drive the search visibility of Decathlon’s UK website, to increase its brand awareness and non-branded search rankings.

PR Agency One will also carry out extensive evaluation of Decathlon’s marketing activity in the UK. It will do so using the agency’s award-winning proprietary evaluation system, OneEval.

Decathlon Appoints PR Agency One

James Crawford, managing director at PR Agency One said: “Decathlon is one of the world’s biggest sports retailers. Decathlon is known throughout Europe and beyond for manufacturing and selling great quality technical equipment and sports clothing at fantastic prices. We are thrilled to be helping them gain greater brand awareness and store footfall in the UK, increase sales and help them become the UK’s leading sports retailer.”

Philippe Rebelo, UK marketing director at Decathlon said: “PR Agency One demonstrated a clear understanding of not only what we as a business are trying to achieve within this territory, but how to use PR to achieve this.

“What’s more, they are experienced in demonstrating the impact of the work they have done. This is invaluable for the marketing team here when presenting back the results of our successes to other territories. They also have proven experience working with both bricks and mortar and online retailers and household name brands to transform their reputations.”

This is the latest in a flurry of wins for the consumer and B2B PR agency. These include the UK’s first reverse auction marketplace for consumer financial services, honcho, and specialist consumer finance lender, Duologi.

To find out more about how PR Agency One can improve your brand awareness and store footfall, contact us on:

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