Precise have the answer apparently. See the press release at the end of this post.
Most PR agencies have been trying to devise their own one-size-fits-all measurement system for online coverage.
In the remarkably measurable world of the internet, putting a cash value on coverage has been nigh on impossible to do consistently, quickly and easily. This has been for a multitude of very boring reasons.
The upshot was that without having a back office system so complicated that only a polymath could operate it, most agencies either gave up or offered clients wildly inaccurate figures.
We have our own system, which is jolly good of course, but now Precise tell us they have cracked the system. Seeing they are evaluation experts I would say their system is better than ours, so I want to find out more…
So I read this press release with interest. So far so good apart from the press release doesn’t tell us what the system is or how it works. I guess that is so PR agencies don’t steel it and pass it off as their own.
Come on Precise, spill the beans!
P.s I am not even going to get into the debate about whether AVE is an appropriate measure…