Regional news is in crisis and journalists on local newspapers are resorting to cut and paste journalism, according to a new report. While this might seem like good news to PR people, who are quite happy to have their copy cut and paste into newspapers, it ultimately means that what is being produced by publishers is a substandard product. This means that less people will feel inclined to read these publications, and regional media will decline.
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It’s interesting isn’t it? Espescially following a day after the head of the UK Press Association spoke out against a press card for bloggers. I guess it shows how quickly momentum is moving away from “professional journalism” to “amateur” work in these areas, (http://www.adrianmoss.net/2010/08/journalist-leader-worries-about-rise-of.html). Marketing to the new electronic outlets will probably become increasingly important for PR people.
It’s interesting isn’t it? Espescially following a day after the head of the UK Press Association spoke out against a press card for bloggers. I guess it shows how quickly momentum is moving away from “professional journalism” to “amateur” work in these areas, (http://www.adrianmoss.net/2010/08/journalist-leader-worries-about-rise-of.html). Marketing to the new electronic outlets will probably become increasingly important for PR people.