Hugh joins the motley crew of media spokespeople who grace the PR Agency One bad interviews blog post, which we occasionally update from time to time. He was reluctantly added by the PRAO team this morning because deep inside we secretly admire his lack of giving a ****, but we also know that this approach […]
For PRs working in B2B and corporate PR, landing coverage in top tier technology publications is just as big of an achievement as placement in the national news media. These titles are read by decision makers, those responsible for the procurement of new products and services, the investor community and other industry stakeholders. These B2B […]
Keeping up to date with the latest headlines has never been easier, with social media, apps and smart speakers helping to deliver the news agenda to consumers around the world. Taking it one step further and reinventing the way it delivers its news agenda is the BBC, which has launched the UK’s first ever Interactive […]
I’ve launched a public relations agency for the Manchester and London based PR and marketing community. We aim to bring together PR, SEO and digital disciplines which are increasingly merging together as one. By starting with a blank canvas, its much easier to create new systems and ways of working. In the words of the […]
Why is Posterous groups important? I’ve always loved Posterous and use it to post content just about everywhere, I adore the bookmarklet that allows you to cut content from other sites and I admire its simplicity. Posterous groups makes collaborating with clients, colleagues and family so much easier. I already have one client that uses […]
1. Reader impressions – how many people have read the coverage? This is often displayed on page but is usually available from the site administrator if not. Traditional PR can tell you how many people bought the paper using ABC figures, but not how many people actually read a specific piece of coverage. 2. Traffic […]
Britt Ekland was a global sex symbol and is set to go on TV show ‘I’m a Celebrity… Get Me Out of Here’. But can you guess which Manchester-based public relations stalwart is featured in this photo?
Why is the internet currently obsessed with Keanu Reeves? This is a PR blog and the internet meme is an industry obsession, so I am really keen to found out more about what makes a good internet meme. In an attempt to make sense of this phenomenon and blog on the topic, I am currently […]
For PR people interested in thought leadership, Q&A tools like Yahoo Answers have failed to deliver. In fact, sites like these have been the subject of much derision. Since 2008 a service called Quora has been emerging, and it is now about to break into the mainstream. The increasing amount of unique users (see fig […]
Regional news is in crisis and journalists on local newspapers are resorting to cut and paste journalism, according to a new report. While this might seem like good news to PR people, who are quite happy to have their copy cut and paste into newspapers, it ultimately means that what is being produced by publishers […]
