- [email protected]
- London 0207 458 4164
- Manchester 0161 951 5396
- [email protected]
- London 0207 458 4164
- Manchester 0161 951 5396
Reputation is fragile. We help you protect it.
In a world where the pace of news is unrelenting and public scrutiny unforgiving, reputational risk is no longer hypothetical. It is a constant. Today, a single misstep can escalate into a full-blown crisis within hours.
Whether triggered by a product failure, corporate misconduct, cyber breach or social media backlash, the impact on brand trust, stakeholder confidence and commercial value can be profound.
PR Agency One specialises in crisis and issues management that is both decisive and discreet. We equip organisations with the foresight to prepare, the clarity to respond, and the tools to recover. This helps safeguard reputation at every stage.
Our crisis communications work follows a proven, three-stage methodology.
1. Preparedness and risk assessment
We begin by identifying vulnerabilities. Our team conducts in-depth audits to map reputational risk, test existing crisis protocols, and recommend improvements.
We design bespoke playbooks, assign roles, and develop messaging hierarchies. Where needed, we run simulation drills to train executives to communicate with authority, empathy and control.
2. Rapid response and real-time support
When crisis strikes, we act with speed and precision. From the first signs of escalation, our specialists provide round-the-clock counsel. We craft statements, manage media, brief spokespeople and navigate regulatory or stakeholder pressures.
We prioritise fact-based clarity, minimise speculation, and help leadership maintain composure under pressure.
3. Post-crisis recovery and rebuilding trust
The aftermath of a crisis is an opportunity to demonstrate values and rebuild credibility.
We support long-term recovery through sentiment analysis, brand rehabilitation campaigns, stakeholder engagement and lessons-learned debriefs. Our aim is not only to repair but to strengthen.
Our crisis team brings together former journalists, corporate advisers, digital analysts and sector specialists. We have guided clients through some of the most sensitive and high-pressure scenarios imaginable: product recalls, corporate investigations, cyber incidents, leadership scandals, industrial action and activist campaigns.
We understand the regulatory, legal and reputational dynamics that unfold in a crisis. Our counsel aligns with broader risk, compliance and legal frameworks. This ensures communications support does not exist in a silo but complements the total business response.
Not all crises begin in the boardroom. Many now erupt on social media, driven by misinformation, viral outrage or coordinated attacks. Our digital monitoring tools track emerging threats in real time.
This enables us to detect issues before they escalate. We have managed influencer controversies, coordinated social rebuttals, and contained online backlash – within minutes, not days.
In today’s climate, silence is not neutral. We help clients strike the right tone, decide when to speak and when to pause, and shape the digital narrative in their favour.
To support this, our world-leading measurement and insight suite, OneEval, plays a critical role.
It monitors sentiment shifts, tracks brand mentions, and identifies risk signals across digital and traditional media. During active crises, OneEval provides real-time reporting to guide board-level decisions and C-suite messaging.
Post-crisis, it measures reputational impact and supports recovery strategy through robust analytics and benchmarking. With OneEval, every step is evidence-led, not guesswork.
Employees are often your most trusted messengers or your greatest reputational risk. We help internal audiences understand the situation, maintain morale, and act as informed advocates.
From CEO townhalls to staff FAQs and intranet messaging, our internal comms planning ensures cohesion and consistency across every level of the organisation.
We believe crisis communications should do more than contain damage. It should convey values, demonstrate leadership, and preserve long-term trust. At PR Agency One, we combine emotional intelligence with strategic rigour.
Our approach is tailored, not templated. Confidential, not performative. Above all, it is designed to help you weather today’s scrutiny while preparing for tomorrow’s uncertainty.
We are available 24/7 to advise clients at critical moments. Whether you are facing an unfolding incident or building your first crisis plan, we are here to help.
Contact James Crawford, Managing Director
Manchester: 0161 951 5397
London: 020 3092 1446
Email: [email protected]
Protect your reputation before it is tested. Work with the team trusted by brands, boards and broadcasters.
