At PR Agency One, we’ve always believed that great PR is more than just a column inch or a clever headline. Today, we’re proud to formally launch the next phase of our journey, built around a proposition that’s been central to our thinking for some time: creative effectiveness.
This isn’t just a new tagline or a refreshed logo (although we’ve done that too). It’s a structural shift in how we work, how we’re organised, and how we deliver value to our clients. Creative effectiveness is the belief that bold, imaginative PR must also deliver measurable impact. It’s not enough to get noticed. We want to move the dial. That could mean influencing reputation, driving brand recall, or directly impacting sales and sign-ups.
We do this by combining:
- Standout creative thinking
- Strong media relations
- Integrated digital and social content
- And, crucially, measurement that matters
Re-introducing OneEval
To make this measurable, we’ve developed OneEval, our proprietary evaluation framework that provides clear, structured insight into how PR performs across brand, reputation, and commercial dimensions.
OneEval includes two core modules:
- OneEvalBrand tracks visibility and brand attributes across earned, owned, and shared media. It benchmarks performance against competitors and helps isolate what drives awareness and recognition.
- OneEvalCommercial links PR activity directly to business outcomes, including lead generation, website engagement, and conversions. It uses advanced modelling to account for seasonality and isolate PR’s true contribution.
This framework aligns with AMEC principles and provides a structured, transparent way for clients to see the real value of their campaigns. No fluff, no filler, just insights that inform decision-making and support long-term growth.
What’s new?
Alongside this refined proposition, we’ve made some big changes to how we’re structured and how we operate:
- We’ve launched five sector-specific practices: Finance, FMCG and Retail, Technology, Built Environment, and Healthcare. Each is led by senior consultants with deep experience in their field.
- We’ve formalised our international delivery platform, One Network, now active in more than 26 countries. This allows us to deliver global campaigns that remain relevant and effective in local markets, working alongside trusted in-market partners.
- We’ve also relaunched our website, brand, and reporting tools to better reflect the kind of work we do and the impact it delivers.
Why now?
The role of PR has evolved. Clients need campaigns that do more than earn attention. They need work that connects with AI and SEO, influences behaviour across channels, and ultimately supports business performance. They also need proof.
Creative effectiveness is our response. It’s a way of working that starts with strong editorial instincts, integrates insight and digital thinking, and ends with clear results.
If you’d like to find out more about how creative effectiveness could work for your brand, let’s start a conversation.
