Skincare brand Nivea has created a reed diffuser that smells like holidays, or at least its sun cream. Brilliant fragrance PR stunt!
Nivea’s SUN product range PR stunt
Free Creativity Guide for Public Relations | Free Download
Here is our free to download Creativity Guide, written by the team at PR Agency One, a world class, multi-award winning public relations consultancy. Creative PR and communications is at the heart of what we do and we wanted to share our approach. While it is written with PR in mind, the guide is suitable […]
How to use Creativity in PR and what others could learn from the public relations industry
As a PR practitioner, a major part of my job is to facilitate creativity in PR. We develop creative ideas into workable, multichannel communication strategies. I’ve developed this guide based on 25 years experience in the PR industry. working across consumer PR, b2b and corporate. There are plenty of more thorough resources on all the […]
Creative thinking tools for PR
Creative thinking tools are techniques that help us through the creative PR process. They can make brainstorms fun and more effective be they for consumer or B2b / Corporate. There are lots of techniques and I recommend identifying one or more to use, before jumping straight into a brainstorm. Mind Mapping Let’s begin with a timeless […]
Brainstorms and Creativity in PR
Brainstorming is the most common problem solving technique used in PR and business. It is commonly used but often misunderstood. Even in the creative industries, brainstorms are often great and but can also sometimes be ineffective. I will be covering off everything that you need to know about brainstorms – the good, the bad and […]