SCALA has been working with PR Agency One since 2018 to elevate its brand profile, strengthen its reputation for supply chain leadership, and drive engagement among senior decision-makers across key industry sectors. PR Agency One has delivered a steady drumbeat of impactful thought leadership, high-quality media coverage, and measurable digital visibility to support SCALA’s growth and positioning objectives.
Who they are & what they wanted
SCALA, founded in 2001, is a respected supply chain and logistics consultancy known for delivering high-quality solutions. With a strong executive team and a client base across international markets, SCALA wanted to reinforce its reputation as a leading independent consultancy in its field.
The company tasked PR Agency One with increasing visibility, building credibility among senior business leaders, and driving measurable engagement to support growth targets and key service areas – from logistics optimisation to sustainability and M&A integration.
Organisational objectives
- Enhance revenue
- Position SCALA as the leading supply chain & logistics consulting group
- Target major projects in supply chain & logistics environmental / sustainability / resilience
- Grow M&A supply chain project and synergy support
- Lead on large-scale supply chain/logistics optimisation
- Target companies in the home appliance / homeware sector
- Expand presence in warehouse robotics and automation sonsultancy
- Build international supply chain and logistics projects
Communications objectives
- Build reputation through increased visibility and awareness of SCALA’s expertise
- Reach higher-level decision-makers through thought leadership and expert commentary
- Demonstrate SCALA’s role as a strategic business partner driving commercial and operational benefits
- Use PR to drive high-quality traffic to the SCALA website and generate qualified leads
- Raise awareness of SCALA events, including its annual debate and industry conferences Grow social media presence in parallel with PR activity
Through the period from January 2024 to October 2025, PR Agency One executed a continuous PR programme combining thought leadership, proactive media relations, and digital amplification. The campaign was designed to position SCALA’s experts as authoritative voices on pressing supply chain issues, while aligning media activity with business milestones and key calendar moments.
What We Did
We developed a content and media strategy built around SCALAs specialist expertise and its role in shaping future-ready supply chains. This included a blend of reactive and proactive storytelling, leveraging opportunities to newsjack major trade and business stories on topics such as sustainability, global logistics, and supply chain resilience.
We secured coverage across leading national, business, and vertical media and ensured consistent message delivery and link-building to enhance SEO visibility, with targeted placements driving measurable online engagement.
PR activity also amplified SCALA’s flagship events, including its annual supply chain debate. PR Agency One also worked with SCALA to develop, publish, and publicise an authoritative mergers and acquisitions good practice guide to showcase expertise in an emerging service area. Feature content showcased SCALA’s leadership across topics such as AI, warehousing automation, sustainability, and international trade.
Our Campaign
Campaign results
The campaign significantly enhanced SCALA’s brand authority, reach, and visibility across core target sectors. We delivered:
- 192 pieces of coverage between January 2024 and October 2025
- Over 140.1 million total reach
- 40 articles including backlinks to Scala’s website with an average domain authority of 38
- Coverage across major top-tier titles including The Sun, Logistics Matters, CILT Focus, The Logistics Point, Yorkshire Business Insider, Supply Chain Digital, The Yorkshire Post, Manufacturing Digital, Supply Chain Brain, The Manufacturer, The Grocer,The I, Warehouse & Logistics News, and Drapers.
- Increased event visibility and website traffic through integrated media and social campaigns
The results
Final thoughts
PR Agency One’s strategic PR programme helped SCALA to consolidate its position as one of the UK’s most respected and experienced supply chain and logistics consultancies. Through intelligent thought leadership, news-driven content, and targeted media engagement, the campaign delivered measurable commercial and reputational outcomes that supported SCALA’s growth and sustainability objectives.
