Who they are & what they wanted
Nexer Enterprise Applications is a digital transformation specialist with deep expertise in Microsoft Dynamics 365, ERP, CRM, and Power Platform systems. Operating across the UK and Ireland, the business delivers technology-driven solutions that optimise supply chain operations, enhance efficiency, and unlock business intelligence for complex networks.
Organisational Objectives
- Strengthen market position as a Microsoft Dynamics 365 expert
- Expand visibility in logistics and warehousing sectors
- Drive growth across manufacturing and retail verticals
- Demonstrate impact on supply chain and operational efficiency
- Support commercial teams with award credentials and content assets
Communications Objectives
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Build thought leadership through high-quality media coverage
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Simplify complex digital transformation narratives
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Create engaging, multi-format content for target sectors
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Enhance visibility across social and owned channels
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Strengthen credibility through third-party validation and expert features
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Support in-house teams with content and award strategy
At the heart of the campaign was a focus on sector-specific storytelling. We crafted a tailored PR and communications programme that made digital transformation accessible to senior decision-makers in logistics, warehousing, manufacturing, and retail — sectors often underserved in technical storytelling.
Our strategy translated complex technology into relatable, benefit-led narratives that demonstrated tangible business value. Every piece of content was developed with a dual lens: authority for industry audiences and clarity for commercial buyers.
Key tactics included:
- Media relations focused on trade features in logistics and supply chain
- Creation of video explainers demystifying digital transformation in warehousing
- Graphic design and copy for LinkedIn assets to enhance social presence
- Authoring LinkedIn blogs and posts focused on business impact of technology
- Event photography to support brand storytelling and humanise the offer
What We Did
We delivered a cross-channel content strategy, rooted in sector relevance and digital engagement. High-value features in supply chain media were complemented by rich visual content (including explainers, blogs, and branded assets), designed to amplify Nexer’s voice across LinkedIn and beyond.
This was supported by proactive award submission support and editorial planning aligned with the commercial calendar. Content was designed to empower the in-house team, deliver on engagement goals, and position Nexer Enterprise Applications as a clear leader in digital transformation.
Our Campaign
We delivered a sector-led PR campaign designed to position Nexer Enterprise Applications as a go-to expert in digital transformation, with a sharp focus on Microsoft Dynamics 365 solutions for logistics, warehousing, manufacturing, and retail.
The strategy centred on making complex technology understandable and commercially relevant. Through clear, benefits-driven storytelling, we demonstrated how Nexer’s solutions could solve real supply chain challenges, from data integration to operational efficiency.
Content was created to resonate across multiple touchpoints, from thought leadership in trade media to engaging explainer videos and visually striking LinkedIn content. Close collaboration with Nexer’s in-house team ensured the campaign remained aligned with business priorities and delivered value across earned, owned, and internal channels.
The results
From October 2023 to May 2024, we delivered an integrated content suite that significantly strengthened Nexer’s communications footprint across the UK and Ireland:
- 1 press release tailored to the retail sector
- 2 feature placements, including a high-impact piece in Supply Chain Digital
- 8 feature synopses on ERP, data intelligence, and operational efficiency
- 3 award submissions developed in collaboration with the in-house team
- 7 LinkedIn blog posts authored
- 15 social tiles designed
- 9 videos produced and edited
- 3 photo banks captured
- Assorted LinkedIn post copy crafted to support sustained visibility
Final Thoughts
This campaign demonstrated the value of combining strategic storytelling with sector-specific content to elevate a B2B technology brand. By simplifying technical narratives and showcasing real-world impact, we helped Nexer Enterprise Applications strengthen its position as a trusted digital transformation partner in logistics, manufacturing, and retail.
The integrated approach, spanning media relations, video, design, and thought leadership, not only enhanced Nexer’s visibility but also armed internal teams with a rich content bank to support business development, marketing, and stakeholder engagement.
