In 2024, Tandem Health was a bold new entrant into the crowded world of AI-powered healthcare technology. With a category-defining product, an AI medical scribe that automatically transcribes clinical notes, Tandem had the potential to transform care delivery and reduce burnout across Europe’s overwhelmed healthcare systems.
But it faced a major challenge: launching and scaling against heavily funded competitors, in complex, highly regulated markets.
PR Agency One was brought in to lead a pan-European launch campaign, deploying its One Network across the UK, France and Spain. Our mission: build awareness, establish credibility, and position Tandem as the region’s go-to clinical AI partner, and do it fast.
Through an agile mix of innovation storytelling, rapid newsjacking and data-led thought leadership, we helped Tandem become one of the most talked-about healthtech brands in Europe. Within 12 months, Tandem had not only launched across three markets, it had secured $50M in Series A funding, reached 1,000+ healthcare organisations, and earned the highest share of voice among 13 competitors, including Microsoft, Nuance, and Doctolib.
The challenge
Tandem Health entered a fragmented, high-stakes market:
- Healthcare professionals were overwhelmed by documentation and admin.
- Policymakers were under pressure to embrace digital transformation.
- Competitors had deep pockets and established reputations – including Microsoft DAX Copilot, Tortoise, Heidi, Nuance Dragon Medical One, and regional leaders like Doctolib.
- Tandem was new, lean, and relatively unknown.
To succeed, the PR strategy had to:
- Build immediate visibility and trust
- Generate urgency around the problem Tandem solved
- Differentiate Tandem’s product and voice from competitors
- Drive sustained media attention and investor confidence across markets
What We Did
We built a three-pillar campaign strategy designed to deliver speed, scale and depth across all three markets.
1. Thought Leadership That Led the Debate
We anchored the campaign in original research and clinician-patient insights, shaping the national conversation around NHS strain, burnout, and AI in medicine.
The “Time to Care” report was developed and released in phases to maximise media opportunities.
It revealed that 56% of patients felt doctors were too distracted by admin, while 64% of clinicians said paperwork was harming care quality.
We turned these findings into timely, agenda-setting headlines:
- “Paperwork overload breaking patient care” – Tech Funding News
- “AI may hold the key to faster, safer care” – The Times, Zonebourse, El Español
2. Newsjacking and Media Agility
With PR Agency One’s centralised team coordinating rapid response media outreach, we ensured Tandem’s voice was heard in real-time health debates.
During NHS strikes, Tandem’s spokespersons offered commentary on how admin burnout was fuelling the crisis, backed by data from our research.
We tied into national discussions on AI ethics, digital overload, and patient safety, always positioning Tandem as a clinician-first innovation partner, not just a tech vendor.
Our team localised stories for French and Spanish media, working through the One Network to pitch case studies and angles tailored to each market’s healthcare system.
3. Innovation-Led Product Storytelling
We elevated Tandem’s scribe from product to essential clinical tool through product demos, expert interviews, and media case studies.
The product’s 60% time-saving claims were brought to life with real clinician testimonials.
We integrated messaging around EHR integration, accuracy, and burnout reduction into all coverage, reinforcing the brand’s differentiation.
Our Campaign
Execution was coordinated across three markets, each with tailored goals and its own execution.
UK
Focused on NHS transformation, GP burnout, and policy relevance.
- Secured extensive Tier 1 national and trade coverage (The Times, City A.M, Computer Weekly, Verdict, TechRound, Digital Health, Health Tech Digital, Health Industry Leaders).
- Engaged key clinician advocates for commentary and quotes.
France
Positioned Tandem within the country’s growing AI and medtech ecosystem.
- Highlighted the $50M Series A in titles like Zonebourse and BonusDirect.
- Pitched the AI scribe’s compliance and data security benefits to appeal to regulators and providers.
Spain
Led with success stories from private hospital groups like Recoletas Salud.
- Achieved 50% share of voice among competitors in Spain – the highest of any market.
- Generated strong national coverage in El Español and On Economia.
All outreach and reporting were centrally coordinated via PR Agency One’s OneEval platform, enabling unified measurement across markets while tailoring tactics locally.
The results
The impact of the campaign was rapid and measurable:
Brand Visibility
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Market Leadership
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Campaign Highlights
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Business Impact
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Final thoughts
In under 12 months, Tandem Health went from newcomer to category leader, not by outspending competitors, but by owning the conversation.
PR Agency One’s One Network delivered a pan-European campaign rooted in relevance, credibility and local nuance. By blending data-led storytelling, innovation PR and media responsiveness, we elevated a startup into a trusted voice in one of the world’s most competitive sectors.
This is PR that doesn’t just generate awareness – it drives growth, unlocks investment, and reshapes entire markets.
