When PR Agency One was appointed by leading fundraising technology firm, Bidtech to spearhead a new PR and digital awareness campaign, the agency developed a campaign designed to raise the profile of the offering to fundraisers and generate leads.
PR Agency One focused on delivering a comprehensive campaign to raise awareness of the Bidtech brand and its new products and services, as the company expands both in the UK and overseas market.
The organisation is at the forefront of the fundraising technology industry and, since launching in 2011, has provided contemporary and innovative solutions for hundreds of events in the charity and not-for-profit sector.
Bidtech boasts a vast array of major charities and fundraising organisations such as Ronald MacDonald House Charity, JD Sports, Elton John Aids Foundation, the Christie and Children in Need.
Key to Bidtech’s success has been the use of its interactive iPad-based technology to support the next generation of fundraising events and boost donations to countless worthwhile causes.
The last year was an exciting time for Bidtech as they experienced significant growth across Europe and North America, while increasing the number of products and services they can provide. They used PR Agency One reach out to more charities and corporate fundraisers so that they can experience first-hand the benefits of innovative fundraising.
PR Agency One raised Bidtech’s profile to help support continued success and expansion. Based in Altrincham, Bidtech has grown significantly in the past year, with new offices opening in New York, Dusseldorf, Copenhagen, Paris and Amsterdam.
The agency secured hundreds of articles in the charity, business, event and charity media, driving considerable traffic to the Bidtech website and improving their search engine rankings.