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Innocent Drinks PR Stunt: What Happens When A PR Stunt Backfires

Posted October 21, 2019 by Rick Hollister

Another week and another PR stunt, this one went from epic to apology very quickly, after Innocent, one of the nation’s favourite smoothie brands, announced the launch of “Conker Milk”. The characterful brand decided to support its new range of nut milks with a seasonal addition – “Conker Milk” – and announced it via its […]

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