Google Social Search makes Networking Even More Important

I have been banging on about the importance of having a Google Profile for some time now, as it means that your blogs, images and other content can be profiled in your contacts’ Google Search results.

For the past few months I’ve been asking colleagues and friends if they’d noticed their contacts’ social content (e.g. blog posts or Flickr images) appearing in Google searches. No one had noticed anything.

Yes, people had seen Twitter results appearing in Google, but no one had seen personalised content from their own networks.

I had read about Google Social Search and thought that it was a great idea, but there was little evidence of it working and Google’s plans for when and where to roll it out were sketchy to say the least.

There were very few blogs on the subject. That was, until yesterday, when Mashable posted on the subject.

Google Social Search is brilliant as it is validation for any marketer who is encouraging their company or clients to use social media, as it means that once any given person connects with someone else, that their content will appear in their contacts’ search results. In other words, Google Social Search provides you with another incentive to connect with people because as long as you are linked, your blogs, tweets and other content will be front of mind, all thanks to search.