What is the best SEO secret that you know? PR of course

I just read this comment from Rand Fishkin, the CEO & Co-Founder of SEOmoz.org and it reads like the best advert for public relations ever. He’s basically saying his biggest SEO secret is public relations.

He made the comment on Quora in response to the following question: ‘what is the best SEO secret that you know?’

He said:

I wouldn’t call it a “secret” but certainly very few people who engage in SEO or building for the web think carefully about this issue or build a strategy to successfully embrace it.

Search rankings are heavily dependent on relevant content that earns high quality, editorially given links from good sources (with good anchor text). That much is obvious, but how to get this is not. The sites that have success are those that create an incentive for a web-content-creating audience.
When you make your site, don’t just think about the value of the content to users and searchers. Think about the value to a select group of users who own websites and can create links – bloggers, small business owners, press + media, etc. If you can’t make an incentive for this “link-likely” audience, you’ll lose out to competitors who do.

Getting content, keywords, site architecture and technical details (sitemaps, rss, etc.) right is fairly easy. Earning good links is hard. Website builders who think about who will link to them and why have an unfair advantage over their competition.

Via: http://www.quora.com/What-is-the-best-SEO-secret-that-you-know

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