Toyota is using Google adverts to channel communication about their product recall. This screen shot was taken from www.popurls.com
What is different from other product recall advertisements is that this example is promoting Toyota’s news page on their site which is giving out the latest updates on the crisis. It could be an attempt to both provide information to customers and reduce negative press coverage.
From a PR perspective, Toyota are handling their product recall really well.
An interesting aside to the Toyota recall story has been the slight xenophobic way the American automotive industry has responded. The Americans have been very aggressively attacking Toyota, trying to defend their dying automotive industry. Some of their criticism has verged towards racism.Tags: automotive, Crisis Communications, Manchester, Toyota product recall Posted by