PR Week interview with @gordonkelly

I thought this was a rather friendly look at the PR / journalist relationship. I’m going to phone Gordon now and see if he is still in a good mood.

Update: The video mentioned used Flash, so we have removed the original post content.

You can find more from Gordon Kelly here: Pitching to journalists with Gordon Kelly in the Podcast published by Chris Lee, where Gordon and Chris discuss:

  1. The role of press releases
  2. What makes a good story
  3. How to pitch to journalists
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