I thought this was a rather friendly look at the PR / journalist relationship. I’m going to phone Gordon now and see if he is still in a good mood.
Update: The video mentioned used Flash, so we have removed the original post content.
You can find more from Gordon Kelly here: Pitching to journalists with Gordon Kelly in the Podcast published by Chris Lee, where Gordon and Chris discuss:
- The role of press releases
- What makes a good story
- How to pitch to journalists
