Stop the press! We’re launching News Hub, our exciting new service designed to place our clients at the forefront of national news headlines.
This innovative offering combines journalistic expertise with an insight-led campaign strategy. With the appointment of our first-ever head of news, Katie Sewell, a former Reach plc journalist and senior reporter at the Daily Express, we’re ready to revolutionise the way our clients’ stories are heard.
The News Hub is all about securing top-tier media coverage in target publications, putting our clients right at the heart of the news agenda and international/ national conversations. Our team of seasoned ex-national news journalists, NCTJ-qualified professionals, and PR pros, led by Katie, will work tirelessly to ensure our clients’ stories reach national print, online, and broadcast media platforms. With her impressive article by-lines in top-tier news outlets such as the Daily Express, The Sun, and Daily Telegraph, Katie brings a wealth of experience and expertise to our agency.
What sets PR Agency One’s News Hub apart is our dedication to understanding the ever-changing media landscape and the needs of journalists. We continually strive to innovate and explore new ways to reach and influence journalists, using a variety of technology tools to identify and connect with key journalists, track coverage, and measure results. Our specialist team is committed to delivering creative effectiveness, ensuring that our clients’ stories not only capture attention but also generate real impact.
By liaising with key journalists about upcoming editorial opportunities, conducting media audits, monitoring the news agenda, and sharing newsjacking opportunities, our team guarantees that our clients are always in the right place at the right time. We also provide media training for our clients’ spokespeople, empowering them to deliver their messages effectively and confidently.
On the creation of News Hub, and the head of news appointment, James Crawford, our managing director, said: “Earned media remains a key driver of an integrated PR campaign across the PESO mix. The number of journalists in national, consumer, and trade newsrooms has plummeted in recent years, and the move to hybrid working has made it more challenging to communicate and maintain relationships with journalists. Our News Hub bypasses these hurdles by using technology, insights, and journalistic sense to create compelling stories that put our clients at the centre of the news agenda.
“We are constantly improving our processes and the way we operate, and creating a specific News Hub capability that combines our already award-winning media relations skills with tech tools means we’re always at the edge of innovation.”
As part of our commitment to continuous improvement and innovation, our News Hub incorporates a suite of software that provides key insights from national news media and specific trade sectors. We can track consumer and business sentiment on trending themes, monitor key competitors, and gain a deeper understanding of the wider industry, allowing us to create detailed stakeholder maps.
Through the integration of multiple software tools, our data-driven approach is further enhanced by years of industry experience. We can precisely identify influential journalists and publications covering specific topics and industry matters, guaranteeing that news, comments, and opinions are shared with the right audiences.
To learn more about PR Agency One and how our News Hub can elevate your media relations to new heights, visit the News Hub service page. We are ready to partner with you and bring your stories to life in the global media!Posted by