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Influencer PR: what makes influencers influential?

This blog explores what makes influencers influential. And what Influencer PR should look for in their partnerships. Influencers are not new. The current crop of social media driven ‘stars’ are using social channels to assume a position many others have done so before. These ‘new’ channels have simply opened up the opportunity to influence to […]

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What are the Barcelona Principles 3.0?

Barcelona Principles AMEC

In 2010, the International Association for Measurement and Evaluation of Communication (AMEC) held a summit in Barcelona, where they aimed to set the first standardised framework for effective PR and communications measurement. The result of this was the Barcelona Principles, agreed on by PR practitioners from 33 different countries, which focus on the outcomes of […]

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PR Agency One develops Allied London PR brief

PR Agency One Allied London

PR Agency One has expanded its PR and marketing brief with award-winning property development and investment company, Allied London, to include its wider property and workplace portfolio. The PR Week Top 150 agency, which was chosen to launch Enterprise City an inspirational new media, tech and cultural cluster in Manchester, has expanded its remit with […]

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PR Agency One Scoops Four Golds at AMEC Awards 2020

AMEC Award winning PR agency

PR Agency One and its award-winning PR measurement products scooped four gold awards at the AMEC Awards 2020. The consumer and corporate PR agency took the top award in four separate categories, beating international competition from global businesses. Its awards included: Gold Winner for the Innovation award for new measurement methodologies Gold winner for the […]

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PR Agency One chosen to launch Allied London’s Enterprise City

Enterprise City tech PR

PR Agency One has been appointed by Allied London, an award-winning property development and investment company, to launch Enterprise City, an inspirational new media, tech and cultural cluster in Manchester. The award-winning PR agency’s B2B division was awarded the work following a competitive pitch. It has been briefed on communicating Enterprise City’s vision, to create a place for […]

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Top tips to nail your first few weeks in a PR agency

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Taking the step from in-house PR to agency life can be a worrying step. Knowing how to make your first few weeks/months that little bit easier for yourself might just set you on your way to your dream career. Here, our latest recruit for the B2B PR Team, Kerry – will run through top tips […]

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THE TOP 20 FUNNIEST USES OF THE #JOURNOREQUEST HASHTAG

top 20 funny journorequests

You may have heard of the Twitter hashtag #journorequest, which journalists and PRs alike use as a tool to find stories or case studies. They are often really helpful, making us aware of features they’re working on and even resulting in coverage for our clients – but there are many requests along the way that […]

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