The important lesson to be learnt from Brewdog’s latest PR fiasco Scottish craft brewer Brewdog is no stranger to controversy, with a history of arguably ill-advised PR and marketing stunts. However, the brand looked set to leave the shock tactics in the past with an announcement in September signalling a move to more ‘responsible’ marketing. […]
We’ve decided to update our ‘worst media interviews of all time’ post. Please do suggest new additions as we plan to constantly update this thread. As a public relations agency, we often organise media training to help clients prepare for interviews both on and off camera. These videos illustrate classic examples of what can go […]
We’ve already showcased some infamous media interview blips in Worst Media Interviews of All Time. What about those occasions when an interviewee abruptly walks out, refusing to answer any more questions and dramatically terminating the interview? Media walk outs are the cardinal sin of broadcast interviews, and while certain celebrities might welcome the backlash of a […]
All people with an interest in PR and media will find these interesting. This is the type of content that I normally share on Posterous, but I liked these labels so much that I reposted it here. This sticker’s mainly for celebrity articles: Starsuckers did a good job of showing just how little verification is […]
Newser has recently come to my attention and is a news curation tool – or in other words, a user generated or edited take on what’s happening in the world. I have been banging on about curation to my colleagues and anyone who would care to listen for a long time and some people agree […]
Two sites came to my attention this week, which gives power to the social media mob, helping build and destroy reputations. The first site is Brandkarma.com, which allows users to rate and comment on brands. I can see this taking off given the ability to link to Twitter and Facebook. Campaigning groups will love this […]
What a day! My little baby Armand Eric Harry Crawford was born. I was shortlisted in 72 Point’s Name and Fame list: http://www.72point.com/blog/name-and-fame/ And, last but not least, Liverpool lost yesterday, which could deny them Champions League football next year. Result. All this success and it is only lunchtime…
Toyota is using Google adverts to channel communication about their product recall. This screen shot was taken from www.popurls.com What is different from other product recall advertisements is that this example is promoting Toyota’s news page on their site which is giving out the latest updates on the crisis. It could be an attempt to […]
I thought this was a rather friendly look at the PR / journalist relationship. I’m going to phone Gordon now and see if he is still in a good mood. Update: The video mentioned used Flash, so we have removed the original post content. You can find more from Gordon Kelly here: Pitching to journalists with […]
This is a great image. Not only does the graphic illustrate how panic and fear can cause us humans to become irrational, but also how a stunning and eye catching diagram can bring a story to life. Too often are fascinating statistics presented in uninteresting ways. If you can’t see the image well on […]
