This blog explores what makes influencers influential. And what Influencer PR should look for in their partnerships. Influencers are not new. The current crop of social media driven ‘stars’ are using social channels to assume a position many others have done so before. These ‘new’ channels have simply opened up the opportunity to influence to […]
In 2010, the International Association for Measurement and Evaluation of Communication (AMEC) held a summit in Barcelona, where they aimed to set the first standardised framework for effective PR and communications measurement. The result of this was the Barcelona Principles, agreed on by PR practitioners from 33 different countries, which focus on the outcomes of […]
PR Agency One has expanded its PR and marketing brief with award-winning property development and investment company, Allied London, to include its wider property and workplace portfolio. The PR Week Top 150 agency, which was chosen to launch Enterprise City an inspirational new media, tech and cultural cluster in Manchester, has expanded its remit with […]
PR Agency One and its award-winning PR measurement products scooped four gold awards at the AMEC Awards 2020. The consumer and corporate PR agency took the top award in four separate categories, beating international competition from global businesses. Its awards included: Gold Winner for the Innovation award for new measurement methodologies Gold winner for the […]
With many PR, public relations and digital people finding themselves having some spare time (maybe they have been furloughed or perhaps they are just bored) there has never been a better time to undertake some self improvement. That is why the team here at PR Agency One have put our heads together to curate this […]
With the evolving coronavirus situation, it’s easy to forget that positive news stories still do exist. To warm your hearts and remind us of the good in the world, we have decided to create a list of them to share.
PR Agency One has been appointed by Allied London, an award-winning property development and investment company, to launch Enterprise City, an inspirational new media, tech and cultural cluster in Manchester. The award-winning PR agency’s B2B division was awarded the work following a competitive pitch. It has been briefed on communicating Enterprise City’s vision, to create a place for […]
Keeping up to date with the latest headlines has never been easier, with social media, apps and smart speakers helping to deliver the news agenda to consumers around the world. Taking it one step further and reinventing the way it delivers its news agenda is the BBC, which has launched the UK’s first ever Interactive […]
Taking the step from in-house PR to agency life can be a worrying step. Knowing how to make your first few weeks/months that little bit easier for yourself might just set you on your way to your dream career. Here, our latest recruit for the B2B PR Team, Kerry – will run through top tips […]
You may have heard of the Twitter hashtag #journorequest, which journalists and PRs alike use as a tool to find stories or case studies. They are often really helpful, making us aware of features they’re working on and even resulting in coverage for our clients – but there are many requests along the way that […]