Blog

Five marketing and PR lessons from the Women’s World Cup

Five PR learnings from the Women's World Cup

Like the rest of the nation, the PR Agency One team has been swept up in football fever this summer, with England’s Lionesses putting in some stunning performances during the Women’s World Cup (WWC), and almost managing to bring it home. As well as the fantastic on-field action there has been plenty of off-field antics, […]

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Did our opinion article lead to a viral tweet and national news coverage?

Connecting coverage blog featured image

Background We’ve worked with our client Nexer Digital, the human-centred research, design, and development company for almost 10 years. In that time, we’ve done all sorts of creative PR campaigns, thought leadership and press office work, including working with their fantastic usability and accessibility consultant, Molly Watt. As part of our regular comment, opinion and […]

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PR Agency One appoints former journalist to head its News Hub service

Former journalist joins PR Agency One

Stop the press! We’re launching News Hub, our exciting new service designed to place our clients at the forefront of national news headlines. This innovative offering combines journalistic expertise with an insight-led campaign strategy. With the appointment of our first-ever head of news, Katie Sewell, a former Reach plc journalist and senior reporter at the […]

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AMEC Measurement Month 2021 – A roundup of our measurement insight

PR measurement

It’s AMEC (Association for Measurement and Evaluation of Communication) Measurement Month this month and at PR Agency One we’re mad on measurement, so what better time than to bring all our insightful resources on the topic together in one place. Measurement is crucial to PR because it enables the evaluation of success and demonstrates the […]

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Influencer PR: what makes influencers influential?

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This blog explores what makes influencers influential. And what Influencer PR should look for in their partnerships. Influencers are not new. The current crop of social media driven ‘stars’ are using social channels to assume a position many others have done so before. These ‘new’ channels have simply opened up the opportunity to influence to […]

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What are the Barcelona Principles 3.0?

Barcelona Principles AMEC

In 2010, the International Association for Measurement and Evaluation of Communication (AMEC) held a summit in Barcelona, where they aimed to set the first standardised framework for effective PR and communications measurement. The result of this was the Barcelona Principles, agreed on by PR practitioners from 33 different countries, which focus on the outcomes of […]

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PR Agency One develops Allied London PR brief

PR Agency One Allied London

PR Agency One has expanded its PR and marketing brief with award-winning property development and investment company, Allied London, to include its wider property and workplace portfolio. The PR Week Top 150 agency, which was chosen to launch Enterprise City an inspirational new media, tech and cultural cluster in Manchester, has expanded its remit with […]

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PR Agency One Scoops Four Golds at AMEC Awards 2020

AMEC Award winning PR agency

PR Agency One and its award-winning PR measurement products scooped four gold awards at the AMEC Awards 2020. The consumer and corporate PR agency took the top award in four separate categories, beating international competition from global businesses. Its awards included: Gold Winner for the Innovation award for new measurement methodologies Gold winner for the […]

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