The important lesson to be learnt from Brewdog’s latest PR fiasco Scottish craft brewer Brewdog is no stranger to controversy, with a history of arguably ill-advised PR and marketing stunts. However, the brand looked set to leave the shock tactics in the past with an announcement in September signalling a move to more ‘responsible’ marketing. […]
‘Private’ Swiss data hosting company Artmotion has appointed Manchester PR consultancy PR Agency One, to support its international expansion plans. Recent leaks of the American National Security Agency’s (NSA) PRISM surveillance programme have sparked growing concern over data privacy, with implications for global corporations using US-controlled cloud services, such as AWS and Azure. As a result, […]
WordPress is, for me, the number one social media platform, and it is not just me that thinks this, according to recent reports. I took my blog ‘self-hosted’ this week, an action which coincided with a report in Techcrunch that highlighted a boom in blogging compared to micro-blogging. Personally I think Twitter is responsible for […]
[youtube=http://www.youtube.com/watch?v=2c-JEx-Kfvc&hl=en&fs=1] Posted via email from jamescrawford’s posterous © James Crawford’s PR and Media Blog. 2009
MARIAN SALZMAN – OPINION FORMER We all know the term metrosexual, but how do these trends become popularised and a part of the everyday British lexicon? One reason: Marian Salzman, a American colleague of mine, and a pioneer of opinion-forming and trend spotting. Don’t take my word for it. She’s been pretty much on every […]
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Pros: The finest German beer. Amazing food. Imaginative menu with two or three choices that change every time you visit. Cons: a little bit scruffy for a 32-year old PR dandy who has become used to expensive Michelin starred tastes. Probably fine for “young” people. Maybe public school boys from Charterhouse, with subscriptions to The […]
I have been showing a newbie around Twitter today. The whole process of inducting someone to Twitter cracks me up every time. The look on his or her face as you explain how it works. The impression of incredulous horror the exude as I explain WHY I follow Andy Crane of all people (of Children’s […]
