Recent leaks of the American National Security Agency’s (NSA) PRISM surveillance programme have sparked growing concern over data privacy, with implications for global corporations using US-controlled cloud services, such as AWS and Azure. As a result, businesses are now turning to Switzerland for their data hosting needs.
The integrated B2B and consumer PR agency has been tasked with implementing an international communications strategy to highlight the services offered by Artmotion and demonstrate how corporations can benefit from Switzerland’s approach to privacy and security.
Artmotion is the largest offshore data host in Switzerland and provides secure hosting, high performance servers, neutral clouds to safeguard data and Swiss mail for customers across the globe. Its client base includes Fortune 500 organisations and medium to large companies that place a particular emphasis on IT, security and stability.
As well as raising the profile of Artmotion internationally, the aim of the PR campaign is to ensure continued growth and ultimately drive further enquires and sales via its website.
Mateo Meier, CEO of Artmotion, said: “The data revolution is here and we’re finding that businesses need increasingly more complex and expansive solutions to store their data. Amid this new demand for heightened privacy, which has only intensified after the recent PRISM scandal, we’re keen to promote our safe data hosting offering internationally.
“We were impressed with PR Agency One’s creative ideas and content-led approach, as well as its exceptional knowledge of our business and industry, so we’re excited to start working with them.”
James Crawford, managing director at PR Agency One, added: “PRISM has made firms more aware of data security so this is the perfect opportunity to promote Artmotion’s offering on an international level. Our communications strategy will highlight the impressive security benefits the company offers and we’ll engage with key markets to further support Artmotion’s ambitious growth objectives.”Posted by