I’m loving this PR stunt by mobile phone company Tele2 for all the wrong reasons. Or maybe they are the right reasons…
I can just imagine the brainstorm in which this stunt was hatched. “I know, let’s pretend to drop a meteorite on a former soviet block country.”
Creativity without strategic insight is pointless. Dreaming up a stunt like this is total madness.
Tags: creativity, Lativa, Meteor, pr, PR stunt, Public Relations Posted by