When PR stunts go wrong

I’m loving this PR stunt by mobile phone company Tele2 for all the wrong reasons. Or maybe they are the right reasons…

I can just imagine the brainstorm in which this stunt was hatched. “I know, let’s pretend to drop a meteorite on a former soviet block country.”

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Creativity without strategic insight is pointless. Dreaming up a stunt like this is total madness.


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