Ralph Lauren post: an update

I’ve been following the Ralph Lauren advertisement scandal (see previous post: https://jameswdcrawford.wordpress.com/2009/10/07/ralph-laurens-pr-argument-is-a-little-thin/) and today on Boing Boing the following statement appeared:

On Thursday, Polo Ralph Lauren released the following statement about the retouched ad: “For over 42 years we have built a brand based on quality and integrity. After further investigation, we have learned that we are responsible for the poor imaging and retouching that resulted in a very distorted image of a woman’s body. We have addressed the problem and going forward will take every precaution to ensure that the caliber of our artwork represents our brand appropriately.”

Has Ralph’s PR department done enough?

Tags: , , , , , , Posted by

Leave a Reply

Get in touch

Google Map