I’ve been following the Ralph Lauren advertisement scandal and today on Boing Boing the following statement appeared:

On Thursday, Polo Ralph Lauren released the following statement about the retouched ad: “For over 42 years we have built a brand based on quality and integrity. After further investigation, we have learned that we are responsible for the poor imaging and retouching that resulted in a very distorted image of a woman’s body. We have addressed the problem and going forward will take every precaution to ensure that the caliber of our artwork represents our brand appropriately.”

Has Ralph’s PR department done enough?

Categories: PR

Leave a Reply

Make an enquiry

    This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. By submitting this form, you consent to the collection and processing of your data in accordance with our Privacy Policy