We’re officially in style after blowing away the competition to be selected by Mark Hill Hair, an iconic hair care brand, and maker of the best-selling Pick ‘n Mix interchangeable hair tongs.
The salon-quality specialist brand has selected us to support it in leveraging B2B/ Corporate PR for the first time ever, in order to extend its brand awareness beyond solely consumers, and bolster its reputation within the hair care, fashion, salon and retail industries.
The brand founded by celebrity hairdresser, Mark Hill has a broad product range including hair care, hair accessories and electrical hair products.
As part of our initial brief, we will create a communications strategy which integrates alongside the brand’s upcoming out-of-home (OOH) advertising, social media, and display marketing strategies.
We’re in the hot seat and are tasked with enhancing the brand’s perception, launching distinctive and noteworthy campaigns, creating strategic brand partnerships, and driving media coverage in top-tier national, broadcast and trade press.
Gemma Dickinson, marketing director at Mark Hill Hair said: “We were impressed by PR Agency One’s bold and creative ideas to support Mark Hill Hair in its next phase of growth. It’s a crowded market and we needed an agency that is able to amplify ideas and messaging beyond consumer campaigns to reach retail decision makers, gaining stand-out coverage in the process.”
Gemma Eccleston, associate director at PR Agency One, said: “Mark Hill is an iconic hair care brand, with a daring and loud personality, and we’re thrilled to have the opportunity to support it on the next stage of its journey. It’s important to be different and distinguished in a crowded market, and through our creative and effective communications, we’ll grow Mark Hill Hair’s reputation and visibility within the industry.”
(Left to right – Gemma Eccleston, Asha Hipperson, Faye Mulliner and Rick Hollister)
PR Agency One is an expert in building brand and sector awareness for a broad range of organisations across the retail, healthcare, technology, build environment and financial services industries. It delivers big brand campaigns that deliver outcomes, and incredible activations with stratospheric metrics, all with a UK and international reach.
