Innocent Drinks PR Stunt: What Happens When A PR Stunt Backfires

Another week and another PR stunt, this one went from epic to apology very quickly, after Innocent, one of the nation’s favourite smoothie brands, announced the launch of “Conker Milk”. The characterful brand decided to support its new range of nut milks with a seasonal addition – “Conker Milk” – and announced it via its […]

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Fortnite’s Big Black Hole PR Stunt

Fans of Fortnite are sitting around wondering what to do today as the popular video game “disappeared” overnight, as its tenth season ended. An asteroid blew up the game’s map, leaving fans, and its 250 million players, unable to play the game. Naturally gamers took to social media to share their distain and new-found boredom. […]

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What to Look for In a PR Agency Outside of London

Are you wondering what to look for in a PR agency outside of London? Location no longer matters, and gone are the days where proximity to media publishers mattered.  What really counts is if a PR agency has the experience, pedigree and passion to work for your business or brand. London agencies can be just […]

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Hasbro’s Trivial Pursuits Hotel PR Stunt

In April 2019, Hasbro teamed up with the four-star Svezy Veter Country Hotel complex just outside Moscow, to launch a hotel concept with a twist. The Trivial Pursuits Hotel is a cottage with three bedrooms and enviable amenities including a sauna and BBQ area, however this hotel comes with a twist: no payment is required […]

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Our Award Winning PR Measurement Suite Recognised at the AMEC Awards 2019


PR Agency One’s award winning PR measurement products fended off competition from global businesses to win a Gold Innovation Award for New Measurement Methodologies at the AMEC Awards 2019 in Prague. The AMEC Awards are an international scheme recognising the world’s best examples of marketing and PR measurement. They are open to businesses from all […]

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Poundland’s Gift Of Nothing PR Stunt

We all know the impact a positive PR stunt can have on a brand’s image, even more so when this has a seasonal focus. Valentine’s Day is the perfect opportunity. This year Poundland did just that with their Gift of Nothing PR stunt. In an age where conversation about the growing concern about the environment […]

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Top tips to nail your first few weeks in a PR agency

Taking the step from in-house PR to agency life can be a worrying step. Knowing how to make your first few weeks/months that little bit easier for yourself might just set you on your way to your dream career. Here, our latest recruit for the B2B PR Team, Kerry – will run through top tips […]

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