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What is the AMEC Measurement Framework?

PR agency AMEC measurement

Measuring the results of PR activity enables PR professionals and their clients to evaluate the success of their work and its value. As PR has evolved over the years, and PR professionals have started working across all kinds of media, demand for a sophisticated, truly integrated way of measuring communications has developed.

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How to get a job in B2B PR

Find a B2B PR job

When looking for a job in public relations, like any job application, you must give enough information to your future boss that demonstrates your skills, qualifications, and hobbies, and interests. While public relations is a varied profession, many graduates who apply to an agency have very little understanding of what corporate or B2B PR roles […]

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Five Things to Expect as a Graduate working in PR

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Entering the world of work is an exciting yet daunting prospect for graduates, especially considering the competitive job market and pressure to put your university education to good use.

Four months after graduating, I was delighted to land the job of Graduate Account Executive at PR Agency One.

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PR Agency One develops Allied London PR brief

PR Agency One Allied London

PR Agency One has expanded its PR and marketing brief with award-winning property development and investment company, Allied London, to include its wider property and workplace portfolio. The PR Week Top 150 agency, which was chosen to launch Enterprise City an inspirational new media, tech and cultural cluster in Manchester, has expanded its remit with […]

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PR Agency One Scoops Four Golds at AMEC Awards 2020

AMEC Award winning PR agency

PR Agency One and its award-winning PR measurement products scooped four gold awards at the AMEC Awards 2020. The consumer and corporate PR agency took the top award in four separate categories, beating international competition from global businesses. Its awards included: Gold Winner for the Innovation award for new measurement methodologies Gold winner for the […]

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Try not to look so casual and distracted when breaking bad news

Rolls-Royce Warren East

It is weird what nerves do when something unexpected happens. In this case the interviewee is conducting a media interview to announce 9,000 job losses when something causes him to become distracted. Then everything goes south!. The BBC are using a video call to conduct the interview and he is sitting in an open space, […]

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