As a PR professional and content marketer, planning out keywords and messages is a big part of the day job.
Get it right and public relations people can drive huge and relevant traffic to a site. Get it wrong and questions will be asked of your ability.
Our measurement suite was built with this in mind.
This presentation outlines a really simple way to plan content based on analytics and keyword search volumes. The technique uses SEO principles as a basis for planning content campaigns.
Hat-tip to Ian Lurie at Conversation Marketing for a really great presentation
