“This isn’t just a wake-up call – it’s a blueprint for the future. PR professionals now have a unique opportunity to lead in the AI space. But to do that, the industry must build better measurement frameworks and demonstrate impact in this new environment.” — James Crawford, Managing Director, PR Agency One
Authored by James Crawford.
Download the AI Optimisation Report – from PR Agency One
As artificial intelligence reshapes how brands are discovered online, PR Agency One’s landmark research paper provides the first comprehensive roadmap for AI-driven PR and brand visibility.
The AI Optimisation Report explains how PR professionals can ensure that brand narratives are accurately represented in search, chatbot responses, and generative AI content.
This report is essential reading for communications professionals, brand leaders, CMOs, and digital marketers looking to:
- Understand the link between earned media and AI-generated brand content
- Learn how social engagement influences AI sentiment analysis
- Optimise owned media so that AI retrieves accurate, structured brand information
- Build measurement frameworks to evaluate AI influence and PR impact
Why PR must now lead AI optimisation
Based on original research analysing over 100 generative AI outputs across LLMs such as ChatGPT, Claude, and Gemini, the report finds that:
- 75%+ of AI-generated brand mentions originate from PR-driven content – including news coverage, social conversations, and structured owned assets
- Earned media dominates AI sources, with news outlets like the BBC, Financial Times, and trade publications shaping how AI sees brands.
- Social platforms influence AI sentiment, meaning influencer engagement and online PR campaigns now affect AI search outcomes
- Corporate websites and blogs matter more than ever, as structured brand-owned content acts as an essential AI input
Inside the report – what you’ll learn
In this 9-page research analysis, you’ll uncover:
- Why traditional SEO tactics alone are no longer enough
- How tokenisation and contextual weighting change what AI reads and remembers
- Why PR professionals – not just SEO or digital teams – must become the architects of AI-era brand reputation
- How to begin tracking your AI-driven brand visibility using a PESO-aligned framework
- What tools, metrics, and attribution models are needed for AI-focused PR measurement
Plus, examples, stats, and benchmarks drawn from leading sources including PRWeek, AMEC, Cision, and Meltwater
About the author – James Crawford
James Crawford is the Managing Director of PR Agency One, a board director at AMEC, and one of the UK’s leading voices on PR measurement and AI in communications.
With more than 20 years of experience across B2B and consumer PR, James specialises in creative effectiveness and has pioneered new strategies for digital reputation management and AI-optimised brand communications
Who is the report for?
This free download is perfect for:
- PR and comms professionals adapting to AI in media relations
- In-house teams responsible for brand reputation in digital channels
- Marketing leads building integrated strategies across SEO, PR and social
- Executives wanting to future-proof brand visibility in AI-powered search
Whether you’re running campaigns in finance, healthcare, retail/FMCG, technology, or the built environment, this report will help you understand and capitalise on the intersection of PR and AI.
Don’t get left behind in the AI revolution. Learn how to future-proof your brand’s visibility with PR that’s structured for how AI reads the web. Download your copy of PR Agency One’s AI Optimisation Report and take the first step toward leading your brand into the next era of digital influence.
and much much more…
