Fortnite’s Big Black Hole PR Stunt

Fans of Fortnite are sitting around wondering what to do today as the popular video game “disappeared” overnight, as its tenth season ended.

An asteroid blew up the game’s map, leaving fans, and its 250 million players, unable to play the game. Naturally gamers took to social media to share their distain and new-found boredom.

The product-led stunt and act of (temporary) self-sabotage has dominated talk on social and as a result has gained global media coverage from the likes of BBC, the guardian and Tech Crunch. Not bad for a video game, eh?

Fortnite e-sports gamer

The live Twitch stream of Fortnite’s black hole currently has 60,000 viewers, seriously – and talk on social media and in the press has also blown up. Fortnite also deleted all of its past tweets and the post of the blackhole has now had more than 320,000 likes.

Elon Musk has joined in on the conversation, on Twitter, suggesting he has something to do with the e-sports blackhole, his tweet already has more than 300,000 retweets – we’re waiting for Donald Trump to wade in with his thoughts…

The livestream of the black hole is now currently throwing out random numbers and has the e-sports world trying to decode what they mean, creating further conversation and interaction around the video game outage.

e-sports stunt gaming studio

Why is this a good example?

This is an epic PR stunt effort from Epic Games, and has taken news of the new season milestone way beyond the loyal gaming community and into the mainstream media, on a day which should be dominated by traditional news like the Queen’s Speech and the on-going Brexit saga.

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