This website www.pragencyone.co.uk/blog/pr-2/competing-for-a-contract-using-measurement-strategy-to-enhance-a-pitch/ is currently offline. Cloudflare's Always Online™ shows a snapshot of this web page from the Internet Archive's Wayback Machine. To check for the live version, click Refresh.

Competing for a contract using measurement strategy to enhance a pitch

James-Crawford-PR-WEEK-Conference-FINAL-FINAL-FINAL Download

These are my slides for the PR Week Measurement Conference 2019. You can follow me on Twitter here and Linkedin here.

To find out more detail about our OneEval measurement offering, please visit our measurement section here.

Posted November 20, 2019 by James Crawford

Get in touch

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
apbct_headless	never	Cleantalk set this cookie to detect spam and improve the website's security.
apbct_page_hits	never	CleanTalk sets this cookie to prevent spam on comments and forms and act as a complete anti-spam solution and firewall for the site.
apbct_prev_referer	never	Functional cookie placed by CleanTalk Spam Protect to store referring IDs and prevent unauthorized spam from being sent from the website.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	1 year	CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
ct_has_scrolled	never	CleanTalk sets this cookie to store dynamic variables from the browser.
ct_pointer_data	never	CleanTalk sets this cookie to prevent spam on the site's comments/forms, and to act as a complete anti-spam solution and firewall for the site.
ct_timezone	never	CleanTalk–Used to prevent spam on our comments and forms and acts as a complete anti-spam solution and firewall for this site.
ts	1 year 1 month	PayPal sets this cookie to enable secure transactions through PayPal.
usprivacy	1 year 1 month	This is a consent cookie set by Dailymotion to store the CCPA consent string (mandatory information about an end-user being or not being a California consumer and exercising or not exercising its statutory right).
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
__cf_bm	30 minutes	Cloudflare set the cookie to support Cloudflare Bot Management.
_dc_gtm_UA-*	1 minute	Google Analytics sets this cookie to load the Google Analytics script tag.
ct_checkjs	never	Clean Talk sets this cookie to prevent spam on the site's comments or forms.
ct_fkp_timestamp	never	Clean Talk sets this cookie to prevent spam on the site's comments or forms.
ct_ps_timestamp	never	Clean Talk sets this cookie to prevent spam on the site's comments or forms.
S	1 hour	Used by Yahoo to provide ads, content or analytics.
sp_landing	1 day	The sp_landing is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.
sp_t	1 year	The sp_t cookie is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.
spbc_secfw_ip_wl	25 days	CleanTalk sets this cookie for Spam protection, anti-spam, and FireWall.
v1st	1 year 1 month	The v1st cookie is set by TripAdvisor to collect details about how visitors use the website, by displaying user reviews, awards and information received on the TripAdvisor community.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Duration	Description
dmvk	session	The dmvk cookie is set by Dailymotion to record data of visitor behaviour on the website.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
__racnt	session	Ruler analytics sets this cookie to monitor and analyse the effectiveness of our online marketing spend.
__racplx0	session	Ruler analytics sets this cookie to monitor and analyse the effectiveness of our online marketing spend.
__racplx1	session	Ruler Analytics sets this cookie to monitor and analyse the effectiveness of our online marketing spend.
__rafm	session	Ruler analytics sets this cookie to monitor and analyse the effectiveness of our online marketing spend.
__rasel0	session	Ruler analytics sets this cookie to monitor and analyse the effectiveness of our online marketing spend.
__rasel1	session	Ruler Analytics sets this cookie to monitor and analyse the effectiveness of our online marketing spend.
__rasesh	1 year 1 month 4 days	Ruler analytics sets this cookie to monitor and analyse the effectiveness of our online marketing spend.
__ratel0	session	Ruler analytics sets this cookie to monitor and analyse the effectiveness of our online marketing spend.
__ratel1	session	Ruler Analytics sets this cookie to monitor and analyse the effectiveness of our online marketing spend.
_dc_gtm_UA-24899441-1	1 minute	This cookie is placed by Google Analytics to store a number of service requests.
_ga	1 year 1 month 4 days	Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*	1 year 1 month 4 days	Google Analytics sets this cookie to store and count page views.
_gcl_au	3 months	Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.
_gid	1 day	Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
browser_id	5 years	This cookie is used for identifying the visitor browser on re-visit to the website.
CONSENT	2 years	YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.
ct_screen_info	never	CleanTalk sets this cookie to complete an anti-spam solution and firewall for the website, preventing spam from appearing in comments and forms.
utm_campaign	past	Google Ad Services sets this cookie to store session campaign value if present.
utm_content	past	This cookie is used for storing the session content value if present.
utm_source	past	This cookie is used to record from where the visitor came to the website orginally. This information is used by the website operator to know the efficiency of their marketing.
utm_term	past	This cookie is used to record from where the visitor came to the website orginally. This information is used by the website operator to know the efficiency of their marketing.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
gclid	past	Google Ads Click ID Collection for Conversion Import.
handl_ip	1 month	HandL UTM Grabber plugin sets this cookie to record the web browser's IP address.
handl_landing_page	1 month	HandL UTM Grabber plugin sets this cookie is used to record the very first page you visited on our site in your browser.
handl_original_ref	past	HandL UTM Grabber plugin sets this cookie to record the URL from which you came to our site.
handl_ref	past	HandL UTM Grabber plugin sets this cookie to record the URL from which you came to our site.
handl_url	1 month	HandL UTM Grabber plugin sets this cookie to form the URL on which we placed the code that generates.
NID	6 months	Google sets the cookie for advertising purposes; to limit the number of times the user sees an ad, to unwanted mute ads, and to measure the effectiveness of ads.
scribd_ubtc	10 years	Scribd sets this cookie to gather data on user behaviour across several websites and maximise the relevancy of the advertisements on the website.
test_cookie	15 minutes	doubleclick.net sets this cookie to determine if the user's browser supports cookies.
utm_medium	past	This cookie is used to record from where the visitor came to the website orginally. This information is used by the website operator to know the efficiency of their marketing.
VISITOR_INFO1_LIVE	5 months 27 days	YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
YSC	session	Youtube sets this cookie to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-id	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::nextId	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
_TEST_	session	It is a dailymotion.com cookie that allows verification of browser behavior towards third-party cookies.
COMPASS	1 hour	It is a Google Docs cookie. This cookie is placed when the Broken Link Checker plugin checks the Google Docs links status.
loglevel	never	Maintains settings and outputs when using the Developer Tools Console on current session.
VISITOR_PRIVACY_METADATA	5 months 27 days	Used to track and enrich the users privacy settings on the Youtube platform.

Competing for a contract using measurement strategy to enhance a pitch

Leave a Reply

Call us today Manchester: 0161 871 9140 London: 0203 092 1446

Get in touch

Featured Links