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Influencer marketing: the importance of authenticity

When Scarlett Dixon posted a – now infamous – image of a “typical” morning to her 52,000 Instagram followers, she triggered an enormous response. The post, in which the blogger is seen enjoying a (curiously empty) cup of tea on a perfectly-made bed, surrounded by balloons and a plate of pancakes-cum-tortilla wraps, is an advert […]

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Scarlett London Instagram

The importance of consent in PR

The important lesson to be learnt from Brewdog’s latest PR fiasco Scottish craft brewer Brewdog is no stranger to controversy, with a history of arguably ill-advised PR and marketing stunts. However, the brand looked set to leave the shock tactics in the past with an announcement in September signalling a move to more ‘responsible’ marketing. […]

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PR Stunts…the good, the bad and the ugly!

Definition: public relations noun the professional maintenance of a favourable public image by a company or other organization or a famous person. “public relations is often looked down on by the media” the state of the relationship between a company or other organization or a famous person and the public. “companies justify the cost in […]

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PR Stunts

PR training: How to lead through a coaching approach

Leadership for PR Professionals In any industry, management can be a difficult task. As PR professionals, we work to tight deadlines, often juggling multiple projects at any given time. As such, watertight organisational skills are essential for the role. However, it’s not just our own workloads we need to manage. As we progress through the […]

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What is clickbait in 2018 and what does it mean for PRs?

What is clickbait? It has drastically changed the way news websites and social media feeds look – but what is clickbait, and what does it mean for PRs? The Oxford English Dictionary defines clickbait as “content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web […]

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PR Agency One Scoops a Hat Trick of Accolades from PR Moment Awards

The PR Moment Awards returned to Manchester last night, celebrating its fifth year as the UK’s fastest-growing PR awards scheme. The event, hosted at Deansgate’s Hilton Hotel, saw the team at PR Agency One, winning three awards for outstanding achievements. After being shortlisted for five awards, the company was awarded accolades for the categories Best […]

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PR Moment Awards

Finding and Using Creative Commons Images for PRs

One of the biggest challenges for most social media managers is sourcing images for their campaigns. But when it comes to sourcing images to accompany these pieces, do PRs and social media managers know how to find, use and attribute Creative Commons images correctly? It might be tempting to pluck an image off the Internet […]

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Using Creative Commons Images

International PR – is it worth it?

Is undertaking an international PR campaign a major challenge fraught with risk, cost and cultural challenges? Or now, thanks to the digital age, are we entering a new era where international PR campaigns have never been easier to implement?  In this blog post the team at PR Agency One look at the pros and cons […]

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