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Poundland’s Gift Of Nothing PR Stunt

We all know the impact a positive PR stunt can have on a brand’s image, even more so when this has a seasonal focus. Valentine’s Day is the perfect opportunity. This year Poundland did just that with their Gift of Nothing PR stunt. In an age where conversation about the growing concern about the environment […]

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Top tips to nail your first few weeks in a PR agency

Taking the step from in-house PR to agency life can be a worrying step. Knowing how to make your first few weeks/months that little bit easier for yourself might just set you on your way to your dream career. Here, our latest recruit for the B2B PR Team, Kerry – will run through top tips […]

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THE TOP 20 FUNNIEST USES OF THE #JOURNOREQUEST HASHTAG

You may have heard of the Twitter hashtag #journorequest, which journalists and PRs alike use as a tool to find stories or case studies. They are often really helpful, making us aware of features they’re working on and even resulting in coverage for our clients – but there are many requests along the way that […]

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top 20 funny journorequests

Influencer marketing: the importance of authenticity

When Scarlett Dixon posted a – now infamous – image of a “typical” morning to her 52,000 Instagram followers, she triggered an enormous response. The post, in which the blogger is seen enjoying a (curiously empty) cup of tea on a perfectly-made bed, surrounded by balloons and a plate of pancakes-cum-tortilla wraps, is an advert […]

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Scarlett London Instagram

The importance of consent in PR

The important lesson to be learnt from Brewdog’s latest PR fiasco Scottish craft brewer Brewdog is no stranger to controversy, with a history of arguably ill-advised PR and marketing stunts. However, the brand looked set to leave the shock tactics in the past with an announcement in September signalling a move to more ‘responsible’ marketing. […]

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PR training: How to lead through a coaching approach

Leadership for PR Professionals In any industry, management can be a difficult task. As PR professionals, we work to tight deadlines, often juggling multiple projects at any given time. As such, watertight organisational skills are essential for the role. However, it’s not just our own workloads we need to manage. As we progress through the […]

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