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How to use Clubhouse as part of your PR strategy

With the rise of a new social media platform comes new opportunities for brands to ramp up their PR strategies. Clubhouse is a new social media app which is rooted in voice and audio communication. Unlike its visual or textual counterparts, all interaction on Clubhouse is voice-based and there are no written comments or messages […]

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Creating LinkedIn content for business

LinkedIn is a powerful tool for business, designed to connect professionals with other individuals and organisations from across the globe. This makes it perfectly placed for B2B businesses to reach potential new clients, for companies to bolster their employer brand, and for individuals to build their own personal brand within their field. Social media is […]

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Five ways PR will change in 2021

five-ways-pr-will-change-in-2021

For PR professionals working in both consumer and B2B/corporate teams, 2021 promises to bring further change to the public relations industry. With face-to-face client meetings, networking and coffee catch ups with journalists all, understandably, put on hold for the foreseeable, this year will bring many changes to the way the industry operates. But it’s not […]

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What are the Barcelona Principles 3.0?

Barcelona Principles AMEC

In 2010, the International Association for Measurement and Evaluation of Communication (AMEC) held a summit in Barcelona, where they aimed to set the first standardised framework for effective PR and communications measurement. The result of this was the Barcelona Principles, agreed on by PR practitioners from 33 different countries, which focus on the outcomes of […]

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What is the AMEC Measurement Framework?

PR agency AMEC measurement

Measuring the results of PR activity enables PR professionals and their clients to evaluate the success of their work and its value. As PR has evolved over the years, and PR professionals have started working across all kinds of media, demand for a sophisticated, truly integrated way of measuring communications has developed.

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How to get a job in B2B PR

Find a B2B PR job

When looking for a job in public relations, like any job application, it is important that you give enough information to your future boss that demonstrates your skills, your qualifications as well as your hobbies and interests. Whilst public relations is a varied profession, many graduates who apply to an agency have very little understanding […]

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Five Things to Expect as a Graduate working in PR

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Entering the world of work is an exciting yet daunting prospect for graduates, especially considering the competitive job market and pressure to put your university education to good use.

Four months after graduating, I was delighted to land the job of Graduate Account Executive at PR Agency One.

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