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PR Agency One Scoops Four Golds at AMEC Awards 2020

AMEC Award winning PR agency

PR Agency One and its award-winning PR measurement products scooped four gold awards at the AMEC Awards 2020. The consumer and corporate PR agency took the top award in four separate categories, beating international competition from global businesses. Its awards included: Gold Winner for the Innovation award for new measurement methodologies Gold winner for the […]

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Try not to look so casual and distracted when breaking bad news

Rolls-Royce Warren East

It is weird what nerves do when something unexpected happens. In this case the interviewee is conducting a media interview to announce 9,000 job losses when something causes him to become distracted. Then everything goes south!. The BBC are using a video call to conduct the interview and he is sitting in an open space, […]

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Reputation Success and Disasters in the age of COVID-19

We are now nearly two months into the COVID-19 pandemic and, we can now start to take stock of some of the most notable reputation successes and disasters. Businesses have adapted to the new state of play with varying degrees of success – particularly when it comes to their reputation management and how they have […]

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Brainstorms and Creativity in PR

How to Run a Brainstorm

Brainstorming is the most common problem solving technique used in PR and business. It is commonly used but often misunderstood. Even in the creative industries, brainstorms are often great and but can also sometimes be ineffective.  I will be covering off everything that you need to know about brainstorms – the good, the bad and […]

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How to Approach Covid-19 Communications | PR Tips and Advice

Covid-19 Comms

The effects of Covid-19 have plunged the majority of UK businesses into survival mode, almost overnight. Companies of all shapes and sizes are having to communicate complex messages to customers, staff and stakeholders; whether it’s relaying information around store closures, supply chain issues or explaining how services can be used to alleviate the strain of […]

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Indoor arctic marathon

Jordan Wylie PR

Jordan Wylie, the hunter from Channel 4’s Hunted, is raising money for Frontline Children by running the world’s first marathon in a CryoAction cryotherapy chamber at CryoLabs Poole. After he was unable to carry on his series of marathons in some of the world’s coldest places.

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Veganuary: The perfect excuse for a PR Stunt

Veganuary: The perfect excuse for a PR Stunt

Since the non-profits organisation’s formation in 2014, Veganuary has increasingly become a playground for PR stunts among the nation’s largest food manufacturers and retailers.  Surprisingly, it was Greggs that paved the way for outlandish and ambitious Veganuary campaigns, with their iPhone-esque vegan sausage roll launch and subsequent genius social media activity that generated national headlines […]

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