Positive PR news stories to lift your mood during the Coronavirus pandemic

With the evolving coronavirus situation, it’s easy to forget that positive news stories still do exist. In fact, they’re needed more so than ever, in order to lighten everyone’s mood and prevent the newspapers being full of Covid-19 analysis.

What’s more, there’s lots of media appetite for them too. Our media contacts have been asking for good news to share as a pick me up and boost of positivity for their readers.

To warm your hearts and remind us of the good in the world, we have decided to create a list of them to share. We’ll be updating the list daily as we spot more examples of brands doing all they can to make life easier for people.

Here are some of the great, heart-warming stories we have spotted so far:

Gary Neville and Ryan Giggs offer NHS free beds

A generous gesture by the ex-Manchester United players, who will continue to employ all staff while offering their rooms for free.

Pret prepares workers for the day ahead

The cafe chain is offering reduced price food and drink for NHS staff.

Free phones for schools and charities

Circleloop is helping vital community services to work remotely.

Iceland Foods think of the elderly

The first hour of trade is reserved for the elderly to fill their baskets.

Home Bargains safeguard retail staff

Britain’s biggest discounter creates a fund for those that need to take time off.

Free online PE lessons from The Body Coach

The Body Coach will live stream PR lessons for kids every morning during the national school closures.

Embrace the outdoors

Social distancing isn’t so bad when you can roam.

Indoor arctic marathon for charity

Jordan won’t let the circumstances hamper his epic marathon plans.

Local cafe delivers to your door

Every little helps in times of need.

Self-care in self-isolation

Its number one priority is to keep everyone home, safe and happy…

Hawksmoor help

With everything at stake, Hawksmoor suggest being selfless.

Help making hand gel

LVMH Group has retooled its perfume factory to make essential alcoholic hand gel.

BrewDog converts distillery

BrewDog, has created Punk Sanitiser, an alcoholic hand sanitiser, by retooling its Scottish factory.

We’re also working on a number of positive non-coronavirus news stories for our clients that want to reassure their customers. PR is one of the most effective ways of communicating with your audience at a time where other channels may be disrupted.

If you want to discuss how your brand can continue its marketing and PR activity in the coming weeks, get in contact with us today.

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