Entering the world of work is an exciting yet daunting prospect for graduates, especially considering the competitive job market and pressure to put your university education to good use.
Four months after graduating, I was delighted to land the job of Graduate Account Executive at PR Agency One.
Since the non-profits organisation’s formation in 2014, Veganuary has increasingly become a playground for PR stunts among the nation’s largest food manufacturers and retailers. Surprisingly, it was Greggs that paved the way for outlandish and ambitious Veganuary campaigns, with their iPhone-esque vegan sausage roll launch and subsequent genius social media activity that generated national headlines […]
The important lesson to be learnt from Brewdog’s latest PR fiasco Scottish craft brewer Brewdog is no stranger to controversy, with a history of arguably ill-advised PR and marketing stunts. However, the brand looked set to leave the shock tactics in the past with an announcement in September signalling a move to more ‘responsible’ marketing. […]
Is “Time for Change” really a good public relations message for the Conservatives? For me, it begs the question ‘a change to what?’ When Tony Blair brought Labour to power he did so by creating New Labour and claiming the middle ground. Now David Cameron is trying to do the same and win over moderates […]
Google: “We have decided we are no longer willing to continue censoring our results on Google.cn, and so over the next few weeks we will be discussing with the Chinese government the basis on which we could operate an unfiltered search engine within the law, if at all.” The full blog post from Google is […]
Paid for content? Removal of News International from Google in a matter of months? Murdoch yesterday repeated his comments about Google Search and is either, in his own words, ‘going to lead the industry’ into a brave new world, or stuff his business model up for good. Either that or he has a plan C…. […]
The Football Association needs a PR campaign to show that hooliganism is no longer a big problem in England. The reason for my post is that this story of the Italian FA telling Capello that “Hooligan is an English word” annoyed me today. England has an issue with its reputation abroad, one that is no […]
My view is that we should let Mad Nick*, the far right nutter, appear on BBC’s Question Time. I might prove to be ill-informed, but I think censorship is pointless, even if Mad Nick’s views are abhorrent and disgusting. Let Mad Nick on Question Time and show himself up as the nutter he is. Hopefully […]
A-Levels are getting easier. Standards are slipping. The education system is in crisis. People seem to forget that the rise in grades over the last fifteen years seems to correlate with the creation of a truly formidable study aid. The Internet. ‘When I was a lad’, revision happened in things called ‘libraries’. I used revision […]
Paxman hails from Yorkshire, but at Cambridge was crafted, refined and tightened into the cynical, semi-macabre, and adorably arrogant human being we all know and love. Unquestionably, Jeremy (or Jezzer as he lets me call him) is a thoroughbred journalist, who can take apart politicians at will. John Stewart, a Jewish New Yorker, was honed […]
