Brandon Block Anti-Drugs Message is a Win for Public Health Communications

On the day that actress Brittany Murphy died from what reports suggest to be drug abuse, the DJ Brandon Block is fronting a new Government anti-drugs campaign. The results, I feel, are exceptional and you can watch it here.

Everyone has seen a public health campaign which takes the wrong tone or, worse still, could motivate youngsters to do the opposite – after all, adolescence is all about rebellion. The Brandon Block video should put people off cocaine and congratulations should be given to Mother, the agency behind the campaign.

The only small worry about the message is perhaps it won’t resonate that well with the young because many won’t know Brandon Block, as his career peeked at some point in the nineties. I remember him and his music ‘wasn’t to my taste,’ but he was a famous self-styled “nutter”, and hopefully the scale of his lifestyle can be put across to those under 30 years of age. Using the Pablo Facebook campaign I am sure this generational problem can be overcome.

For those of you who are under 30 and don’t remember Brandon Block, then perhaps the following video of him in action at the Brit Awards, is just as strong a message about “Just Saying No.” Looking back at the clip now, it is both funny and sad, and it is this complex picture of drugs, the highs and the lows, which this campaign gets across so well.

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