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How to Measure and Evaluate Influencer Campaigns

Influencer Marketing Blog

This blog post will try to demystify the measurement and evaluation of influencer campaigns. To measure influencer campaigns we need to focus on outcomes and outputs. Don’t be blinded by superficial vanity metrics like engagement and reach. While these data points do have some value, they do not indicate commercial or business outcomes – and […]

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What are the Barcelona Principles 3.0?

Barcelona Principles AMEC

In 2010, the International Association for Measurement and Evaluation of Communication (AMEC) held a summit in Barcelona, where they aimed to set the first standardised framework for effective PR and communications measurement. The result of this was the Barcelona Principles, agreed on by PR practitioners from 33 different countries, which focus on the outcomes of […]

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What is the AMEC Measurement Framework?

PR agency AMEC measurement

Measuring the results of PR activity enables PR professionals and their clients to evaluate the success of their work and its value. As PR has evolved over the years, and PR professionals have started working across all kinds of media, demand for a sophisticated, truly integrated way of measuring communications has developed.

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PR Agency One Scoops Four Golds at AMEC Awards 2020

AMEC Award winning PR agency

PR Agency One and its award-winning PR measurement products scooped four gold awards at the AMEC Awards 2020. The consumer and corporate PR agency took the top award in four separate categories, beating international competition from global businesses. Its awards included: Gold Winner for the Innovation award for new measurement methodologies Gold winner for the […]

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Our Award Winning PR Measurement Suite Recognised at the AMEC Awards 2019

PR AGENCY ONE RECOGNISED FOR AWARD WINNING PR MEASUREMENT

PR Agency One’s award winning PR measurement products fended off competition from global businesses to win a Gold Innovation Award for New Measurement Methodologies at the AMEC Awards 2019 in Prague. The AMEC Awards are an international scheme recognising the world’s best examples of marketing and PR measurement. They are open to businesses from all […]

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PR measurement, evaluation and analysis: a guide

PR people from around the globe recently met in Barcelona for a conference on measuring public relations. The professionals in attendance came up with a seven point measurement standard for the public relations industry. . The initial reaction from the blogosphere was that these points didn’t offer anything new and told PR people what they […]

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