When it is time to measure the success of a public relations campaigns, impressions are often the first metric that practitioners lean on to demonstrate success. But is this really an accurate way to gauge the impact of PR? In this blog post, we’ll explore why impressions should not be your only focus when evaluating […]
It’s AMEC (Association for Measurement and Evaluation of Communication) Measurement Month this month and at PR Agency One we’re mad on measurement, so what better time than to bring all our insightful resources on the topic together in one place. Measurement is crucial to PR because it enables the evaluation of success and demonstrates the […]
This blog post will try to demystify the measurement and evaluation of influencer campaigns. To measure influencer campaigns we need to focus on outcomes and outputs. Don’t be blinded by superficial vanity metrics like engagement and reach. While these data points do have some value, they do not indicate commercial or business outcomes – and […]
In 2010, the International Association for Measurement and Evaluation of Communication (AMEC) held a summit in Barcelona, where they aimed to set the first standardised framework for effective PR and communications measurement. The result of this was the Barcelona Principles, agreed on by PR practitioners from 33 different countries, which focus on the outcomes of […]
Measuring the results of PR activity enables PR professionals and their clients to evaluate the success of their work and its value. As PR has evolved over the years, and PR professionals have started working across all kinds of media, demand for a sophisticated, truly integrated way of measuring communications has developed.
PR Agency One and its award-winning PR measurement products scooped four gold awards at the AMEC Awards 2020. The consumer and corporate PR agency took the top award in four separate categories, beating international competition from global businesses. Its awards included: Gold Winner for the Innovation award for new measurement methodologies Gold winner for the […]
At PR Agency One we like to talk about measurement. A lot. That’s perhaps unsurprising, given that being able to accurately and transparently measure the value of what we do is a key tenet of what this agency was built on in 2011, back when we were just our MD James Crawford, a desk, and […]
Keeping up to date with the latest headlines has never been easier, with social media, apps and smart speakers helping to deliver the news agenda to consumers around the world. Taking it one step further and reinventing the way it delivers its news agenda is the BBC, which has launched the UK’s first ever Interactive […]
PR Agency One’s award winning PR measurement products fended off competition from global businesses to win a Gold Innovation Award for New Measurement Methodologies at the AMEC Awards 2019 in Prague. The AMEC Awards are an international scheme recognising the world’s best examples of marketing and PR measurement. They are open to businesses from all […]
PR people from around the globe recently met in Barcelona for a conference on measuring public relations. The professionals in attendance came up with a seven point measurement standard for the public relations industry. . The initial reaction from the blogosphere was that these points didn’t offer anything new and told PR people what they […]