Media Training Tips and Interview Fails

These are ten of the worst media interviews of all time and perfect examples to use as part of a media training programme.

As part of our work here at PR Agency One, we often organise media training and these videos are classic examples of what can go wrong and why preparation counts.

I’d love any suggestions for videos to add to this post. Feel free to suggest some in the comments.

Video 1: dress appropriately for media interviews

Video 2: when surprised by a journalist buy time in a more sophisticated way than this..

Video 3: no comment is not an option in the face of a crisis

Video 4: never go on head to head with Paxman

Sorry, this video has been removed.

Video 5: if you are going to make up a PR story, at least be prepared with well thought through responses

Video 6: be very careful when dealing with difficult subjects

Sorry, this video has been removed.

Video 7: turn your microphone off

Video 8: be humble in the face of a crisis

Video 9: Don’t worry, even the professionals can get it badly wrong

Video 10: Set the agenda unlike George Monbiot did with Shaun Spiers

(hat tip to Graham Lancaster for three of these videos)

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