7 of the Best PR campaigns of 2020 by PR Agency One

While the past 12 months has zoomed by – literally – we didn’t want to end it without recalling some of our best work across both our consumer PR and B2B PR teams.

Here’s a collection of our best PR campaigns we have created and executed this year, from our sofas, beds, makeshift home offices, and the actual office.

Auto Trader – Eau de New Car

Let’s start with the most successful digital PR campaign this year. We created a perfume – the smell of a new car – for our client Auto Trader, to drive 60,000+ hits to their website landing page in one week.

The PR stunt and campaign was shortlisted and won the best automotive category at the UK Search Awards 2020, and drove genuine commercial outcomes for their business too. Auto Trader experienced a 173% increase in New Car leads as a direct result of the campaign.

Langleys Solicitors – a year of newsjacking

As news of the pandemic and national health emergency broke, we pivoted our plans and prepared the law firm’s press office for a series of reactive comments, and advice-led press releases which guided consumers and businesses through the changes in law and guidelines, around all aspects of work, life, employment, business, and even marriage.

Working alongside legal experts we crafted comments that answered burning questions from consumers and business leaders alike, and placed them in key national, trade and consumer media. The reactive PR campaign secured more than 200 online pieces of news coverage and 30 pieces of TV, radio and broadcast coverage.

One4all – Making Christmas campaign

To support our client, One4all Gift Cards, in making Christmas the most wonderful time of the year, we teamed up with Denise Van Outen for the #makingchristmas campaign, producing a festive video and polling the nation on its top traditions on 25th December.

Take a look at the video below to hear Denise’s favourite Christmas traditions and bring a little Christmas spirit to your day.

Decathlon – The Power of Ten podcast

As the appetite for podcasts and production continues to rise, we launched one for our client Decathlon. This involved researching and recruiting guests that had fascinating stories to tell, as well as a good media profile. So far, we’ve published episodes with Strictly Come Dancing star, Aljaz Skorjanec, and television presenter, Kirsty Gallacher, with even more great sporting talent in the pipeline.

We also supported the launch of the podcast with some high-profile national media coverage, driving even more listeners to the new podcast, and helping Europe’s largest sports retailer grow its audience. Listen (and subscribe) to the latest episode of The Power of Ten now.

Sigma – Modern Worklife report

We supported Sigma, a user experience research, design and development agency, launch its latest research into digital transformation. Titled Modern Worklife, this campaign looked at disruptive innovation and the increased expectation for ‘on demand’ services that have infiltrated our working lives. As technology promises flexible working and a happier, more empowered and more productive workforce, we set about finding out if it was in fact a reality. The report, and subsequent press releases found:

  • 112 working hours, per worker, is wasted using difficult digital tools each year.
  • More than 200 million working hours is lost across the UK’s 43,000 medium-large sized businesses.
  • The struggle to manage multiple work communications channels is dampening productivity and damaging mental health.
  • Six in ten workers miss important work emails or messages due to digital distraction.

This research was used to secure coverage in top tier B2B technology publications, and shine a light on digital work tools which should be designed with employees in mind, not imposed on them, seeking to understand how things can be done more effectively.

Serenata Flowers – a bouquet of product placement

While PR stunts, celebrity ambassadors and research campaigns can do wonders for your brand awareness, having a top-flight press office, and a team which is abreast of gift guides, product round ups and the latest styles means that your product is never far away from the pages of a glossy consumer magazine, or national women’s lifestyle publication.

And that’s exactly what we did for Serenata Flowers – a strategic campaign of product placement PR. Making the most of Valentine’s Day, Mother’s Day, Easter, International Nurses’ Day, Exam Results Day, graduations, wellbeing, star signs and Christmas, as key dates in our calendars for buying and sending flowers. As a result, our hard-working press office secured almost 700 pieces of coverage and 200 links.

JLA – ‘Cleaning: Under the Microscope’

As the nation pulled together to fight the outbreak of Covid-19, we worked with JLA, the UK market-leading supplier of commercial laundry equipment, to raise the profile of its work with De Montfort University, Leicester, to prove its OTEX ozone disinfection system removes all traces of Coronavirus from infected laundry.

After securing coverage for the research in key trade media publications, we were thrilled to hear JLA has secured a contract with an international football club as a direct result of our PR work – back of the net.

If you like the sound of these creative and impactful PR campaigns, and would like to work with our Consumer, Corporate and B2B PR teams, get in touch with us via our contact form.

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