PR Agency One has been named European Agency of the Year (Silver) at the 2025 European Agency Awards in recognition of our Creative Effectiveness philosophy and our measurable impact for clients across multiple international markets.
The judges described PR Agency One as “a great example of international growth achieved while maintaining high standards – impressive expansion across teams and markets, delivering real impact for clients across Europe.”
This latest accolade marks another milestone in the agency’s continued rise as one of Europe’s most effective independent consultancies. It reflects a year of strong commercial performance, new client partnerships and creative campaigns that have delivered tangible results across sectors including healthcare, technology, finance and the built environment.
At the heart of this success is Creative Effectiveness – our belief that creativity and evidence are inseparable. Through OneEval, our proprietary measurement framework, we link brand visibility, reputation and commercial outcomes to demonstrate how public relations drives measurable business impact.
A highlight of the year was our work with Tandem Health, whose AI-driven healthcare campaign – also shortlisted for Campaign Effectiveness and Best Pan-European Campaign – showcased the power of data-driven storytelling, agile media relations and evaluation discipline. Within a year, Tandem secured $50 million in Series A funding and achieved category leadership across multiple European markets.
James Crawford, Managing Director of PR Agency One, said: “Being named European Agency of the Year is a proud moment for us. It reflects not just our creativity, but the rigour and discipline behind it and the ability to turn imaginative ideas into measurable outcomes. Our Creative Effectiveness model, powered by OneEval, continues to demonstrate that evidence and imagination belong together.”
Expanding impact through One Network
PR Agency One’s international success is built on One Network, our 26-country partner network designed for seamless cross-border delivery. The model combines local market expertise with centralised strategy and evaluation, ensuring that campaigns retain cultural precision while being measured through a single performance framework.
Across Europe, this approach has enabled clients to scale stories with consistency and impact, whether launching new brands in the Benelux and DACH regions, driving sustainability narratives across the Nordics, or running integrated earned, shared and influencer campaigns in the UK and Ireland.
As brands seek partners capable of operating with the agility of an independent agency but the reach of a global network, One Network provides the best of both worlds, giving clients access to senior, on-the-ground experts backed by PR Agency One’s central creative and measurement engine.
A year of growth and innovation
The recognition at the European Agency Awards caps a year of strong progress for PR Agency One. Alongside award wins across AMEC and PRCA programmes, the agency has grown its international portfolio and expanded its evaluation capabilities through OneEval Brand, OneEval Reputation and OneEval Commercial – continuing to set the benchmark for how effectiveness should be defined and measured in modern PR.
With Creative Effectiveness at its core, PR Agency One continues to prove that bold ideas, when backed by evidence, can achieve impact on a global scale.
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