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Reputation Success and Disasters in the age of COVID-19

We are now nearly two months into the COVID-19 pandemic and, we can now start to take stock of some of the most notable reputation successes and disasters. Businesses have adapted to the new state of play with varying degrees of success – particularly when it comes to their reputation management and how they have […]

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Veganuary: The perfect excuse for a PR Stunt

Veganuary: The perfect excuse for a PR Stunt

Since the non-profits organisation’s formation in 2014, Veganuary has increasingly become a playground for PR stunts among the nation’s largest food manufacturers and retailers.  Surprisingly, it was Greggs that paved the way for outlandish and ambitious Veganuary campaigns, with their iPhone-esque vegan sausage roll launch and subsequent genius social media activity that generated national headlines […]

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