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Veganuary: The perfect excuse for a PR Stunt

Veganuary: The perfect excuse for a PR Stunt

Since the non-profits organisation’s formation in 2014, Veganuary has increasingly become a playground for PR stunts among the nation’s largest food manufacturers and retailers.  Surprisingly, it was Greggs that paved the way for outlandish and ambitious Veganuary campaigns, with their iPhone-esque vegan sausage roll launch and subsequent genius social media activity that generated national headlines […]

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