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What are the Barcelona Principles 3.0?

Barcelona Principles AMEC

In 2010, the International Association for Measurement and Evaluation of Communication (AMEC) held a summit in Barcelona, where they aimed to set the first standardised framework for effective PR and communications measurement. The result of this was the Barcelona Principles, agreed on by PR practitioners from 33 different countries, which focus on the outcomes of […]

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What is the AMEC Measurement Framework?

PR agency AMEC measurement

Measuring the results of PR activity enables PR professionals and their clients to evaluate the success of their work and its value. As PR has evolved over the years, and PR professionals have started working across all kinds of media, demand for a sophisticated, truly integrated way of measuring communications has developed.

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How to get a job in B2B PR

Find a B2B PR job

When looking for a job in public relations, like any job application, it is important that you give enough information to your future boss that demonstrates your skills, your qualifications as well as your hobbies and interests. Whilst public relations is a varied profession, many graduates who apply to an agency have very little understanding […]

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PR Agency One develops Allied London PR brief

PR Agency One Allied London

PR Agency One has expanded its PR and marketing brief with award-winning property development and investment company, Allied London, to include its wider property and workplace portfolio. The PR Week Top 150 agency, which was chosen to launch Enterprise City an inspirational new media, tech and cultural cluster in Manchester, has expanded its remit with […]

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PR Agency One Scoops Four Golds at AMEC Awards 2020

AMEC Award winning PR agency

PR Agency One and its award-winning PR measurement products scooped four gold awards at the AMEC Awards 2020. The consumer and corporate PR agency took the top award in four separate categories, beating international competition from global businesses. Its awards included: Gold Winner for the Innovation award for new measurement methodologies Gold winner for the […]

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Gerry Harvey makes light of Covid-19

Harvey Gerry

Wisdom doesn’t always come with age. Business leader, Gerry Harvey says, “It’s not the Spanish Flu…it’s a virus. There’s nothing to be scared of.”, in relation to the coronavirus pandemic sweeping the world.

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Retool and pivot

brewdog-pr-hand-gel

Beer brand BrewDog, has created Punk Sanitiser. An alcoholic hand sanitiser by retooling its Scottish factory. The first batch has been sent to an Aberdeen hospital to help with the shortages in essential healthcare products.

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LVMH group to retool

fashion pr

High fashion group, LVMH announced it was to retool its perfume factories in France to make alcohol hand sanitiser, which has been in short supply for weeks.

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Hawksmoor help

Hawksmoor Food PR

Like many other restaurants, Hawksmoor has closed all of its UK sites following Government advice, however the top touch we spotted was its social media team suggesting that customers should spend their money with smaller restaurants who need it more in the current climate. Selfless.

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