Owned media is part of the PESO (Paid, Earned, Shared and Owned) framework, which is a planning tool for digital marketing and PR professionals. What is owned media? As its name suggests, owned media is a form of media that you own. It is a channel that you create, control and can leverage to your […]
While the past 12 months has zoomed by – literally – we didn’t want to end it without recalling some of our best work across both our consumer PR and B2B PR teams. Here’s a collection of our best PR campaigns we have created and executed this year, from our sofas, beds, makeshift home offices, […]
In 2010, the International Association for Measurement and Evaluation of Communication (AMEC) held a summit in Barcelona, where they aimed to set the first standardised framework for effective PR and communications measurement. The result of this was the Barcelona Principles, agreed on by PR practitioners from 33 different countries, which focus on the outcomes of […]
Measuring the results of PR activity enables PR professionals and their clients to evaluate the success of their work and its value. As PR has evolved over the years, and PR professionals have started working across all kinds of media, demand for a sophisticated, truly integrated way of measuring communications has developed.
When looking for a job in public relations, like any job application, you must give enough information to your future boss that demonstrates your skills, qualifications, and hobbies, and interests. While public relations is a varied profession, many graduates who apply to an agency have very little understanding of what corporate or B2B PR roles […]
Skincare brand Nivea has created a reed diffuser that smells like holidays, or at least its sun cream. Brilliant fragrance PR stunt!
PR Agency One has expanded its PR and marketing brief with award-winning property development and investment company, Allied London, to include its wider property and workplace portfolio. The PR Week Top 150 agency, which was chosen to launch Enterprise City an inspirational new media, tech and cultural cluster in Manchester, has expanded its remit with […]
PR Agency One and its award-winning PR measurement products scooped four gold awards at the AMEC Awards 2020. The consumer and corporate PR agency took the top award in four separate categories, beating international competition from global businesses. Its awards included: Gold Winner for the Innovation award for new measurement methodologies Gold winner for the […]
Wisdom doesn’t always come with age. Business leader, Gerry Harvey says, “It’s not the Spanish Flu…it’s a virus. There’s nothing to be scared of.”, in relation to the coronavirus pandemic sweeping the world.
Beer brand BrewDog, has created Punk Sanitiser. An alcoholic hand sanitiser by retooling its Scottish factory. The first batch has been sent to an Aberdeen hospital to help with the shortages in essential healthcare products.