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What does a PR agency do?

What do PR Agencies Do?

Most people who work in PR get asked, “What does a PR agency do?” It’s a great question because there is no one right answer. There is the expert response and then there is the answer that we might explain to a family member, perhaps our mum. PR is a vast area that covers a […]

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How to Measure and Evaluate Influencer Campaigns

Influencer Marketing Blog

This blog post will try to demystify the measurement and evaluation of influencer campaigns. To measure influencer campaigns we need to focus on outcomes and outputs. Don’t be blinded by superficial vanity metrics like engagement and reach. While these data points do have some value, they do not indicate commercial or business outcomes – and […]

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Rudy Giuliani Loses the Plot in a Profane Outburst on Breakfast TV

Car crash TV interview

I’m not sure Rudy Giuliani will be getting that job on CBeebies anytime soon. Here Rudy loses the plot with Piers Morgan, dropping the F-bomb in the middle of a character assignation. He looks out of control. In case you were wondering, Rudy is the former Mayor of New York and currently Donald Trump’s lawyer. […]

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Try not to look so casual and distracted when breaking bad news

Rolls-Royce Warren East

It is weird what nerves do when something unexpected happens. In this case the interviewee is conducting a media interview to announce 9,000 job losses when something causes him to become distracted. Then everything goes south!. The BBC are using a video call to conduct the interview and he is sitting in an open space, […]

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Free Creativity Guide for Public Relations | Free Download

Free to Download Creativity Guide

Here is our free to download Creativity Guide, written by the team at PR Agency One, a world class, multi-award winning public relations consultancy. Creative PR and communications is at the heart of what we do and we wanted to share our approach. While it is written with PR in mind, the guide is suitable […]

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Creative thinking tools for PR

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Creative thinking tools are techniques that help us through the creative PR process. They can make brainstorms fun and more effective be they for consumer or B2b / Corporate. There are lots of techniques and I recommend identifying one or more to use, before jumping straight into a brainstorm. Mind Mapping Let’s begin with a timeless […]

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Brainstorms and Creativity in PR

How to Run a Brainstorm

Brainstorming is the most common problem solving technique used in PR and business. It is commonly used but often misunderstood. Even in the creative industries, brainstorms are often great and but can also sometimes be ineffective.  I will be covering off everything that you need to know about brainstorms – the good, the bad and […]

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