Before answering “why,” the first question a lot of our staff asked was just what was the PRCA’s Communications Management Standard? It’s a fair point. It does seem somewhat inscrutable to the layperson. Holding the Communications Management Standard means that we are a well-run company, with quality processes and a focus on looking after our […]
Today we are launching our new employer brand and to mark this occasion we have created a free to download Alternative Company Handbook, which lifts the lid on our company culture and what it is like to work at PR Agency One. You can download that here. We’ve spent the last twelve months working hard […]
Are you wondering what to look for in a PR agency outside of London? Location no longer matters, and gone are the days where proximity to media publishers mattered. What really counts is if a PR agency has the experience, pedigree and passion to work for your business or brand. London agencies can be just […]
After careful consideration, last week we decided to go public with our decision not to work with a business which is wholly owned by what we feel meets our definition of an oppressive regime. This decision was widely acclaimed as a positive thing and we are pleased that our position was well received. We felt […]
Northshoring seems to be an ever-growing trend. And, like with most things in business, the PR industry is also part of the trend. Northshoring PR functions – whereby clients specifically shop for agencies outside of the M25 – is increasingly popular and, in this blog post, I will look at some of the reasons why. […]
Our PR team has won a major nationwide accolade at the PRCA Digital Awards, fighting off stiff competition from some of the biggest agencies in the world. We won the Best Use of Reporting and Measurement in a Campaign award for our measurement team’s work for sports retailer Decathlon. Held at the St. Pancras Renaissance […]
Leadership for PR Professionals In any industry, management can be a difficult task. As PR professionals, we work to tight deadlines, often juggling multiple projects at any given time. As such, watertight organisational skills are essential for the role. However, it’s not just our own workloads we need to manage. As we progress through the […]
A friend in digital marketing recently asked for a resource, or some insight, that would help PR professionals maximise their efforts along the lines of getting the site links and citations alongside their efforts. Her aim was to point PR people in the right direction to help them do a better job at SEO PR. […]
In 2018 influencer marketing and outreach now features heavily on most client PR briefs, demand for this niche is driven by marketing media and bloggers who are posting about the effectiveness of this supposedly ‘new’ way of marketing. But despite the huge demand for influencer campaigns, there is still so much misinformation out there […]
Many businesses ask our consumer technology team if it is worth doing a product launch at the world famous Consumer Electronics Show (CES) in Las Vegas. Here at multi award winning PR Agency One, we wanted to explain our thoughts on a product launch at CES and talk you through the work we have recently […]
