Diane is apparently a really nice person and a great constituency MP. But her ability to self sabotage interviews with stumbles, mumbles and bad maths is now legendary. For some reason this video won’t embed so here is a good old fashioned link. https://www.youtube.com/watch?v=lbTIvXN_lcE
‘Beefy’ Ian Botham is far too aggressive during interview
This clip is just a great example of why tone matters. Coming across aggressive during an interview seldom works well, even if you are in the right.
Kay Burley empty chairs James Cleverly as he fails to turn up for interview on Sky News.
Empty chairing is not often done but it happens and it is the second time the technique has appeared on this blog post. If you decline a media interview, then expect your lack of appetite for participation to be outed.
Prince Andrew on Newsnight was a text book failure on a grand scale
Prince Andrew’s Newsnight interview branded ‘disastrous’ and ‘excruciating’ as he now faces demands to speak with the FBI. There is not much more to be said on this other than the entire PR industry now regards this as one of the biggest PR failures in history.
Lorraine Kelly challenges Jennifer Arcuri over ‘not answering’ questions during the Good Morning Britain handover.
Avoiding questions can backfire so be careful. This interview on Good Morning Britain made Jennifer Accuri look like like she had an ulterior motive for going on the show.
Competing for a contract using measurement strategy to enhance a pitch
These are my slides for the PR Week Measurement Conference 2019. You can follow me on Twitter here and Linkedin here. To find out more detail about our OneEval measurement offering, please visit our measurement section here.
Why We Hold the Communications Management Standard
Before answering “why,” the first question a lot of our staff asked was just what was the PRCA’s Communications Management Standard? It’s a fair point. It does seem somewhat inscrutable to the layperson. Holding the Communications Management Standard means that we are a well-run company, with quality processes and a focus on looking after our […]
Our New Employer Brand has Gone Live Today
Today we are launching our new employer brand and to mark this occasion we have created a free to download Alternative Company Handbook, which lifts the lid on our company culture and what it is like to work at PR Agency One. You can download that here. We’ve spent the last twelve months working hard […]
What to Look for In a PR Agency Outside of London
Are you wondering what to look for in a PR agency outside of London? Location no longer matters, and gone are the days where proximity to media publishers mattered. What really counts is if a PR agency has the experience, pedigree and passion to work for your business or brand. London agencies can be just […]
No Oppressive Regimes, No Tobacco Companies
After careful consideration, last week we decided to go public with our decision not to work with a business which is wholly owned by what we feel meets our definition of an oppressive regime. This decision was widely acclaimed as a positive thing and we are pleased that our position was well received. We felt […]