Most people who work in PR get asked, “What does a PR agency do?” It’s a great question because there is no one right answer. There is the expert response and then there is the answer that we might explain to a family member, perhaps our mum. PR is a vast area that covers a […]
PR Agency One is delighted to have scooped Best Use of PR at the UK Search Awards. The UK Search Awards showcase the expertise, talent and achievements of the search community and is the biggest celebration of SEO, PPC and content marketing work in the UK. Hundreds of businesses enter the UK Search Awards each […]
This blog post will try to demystify the measurement and evaluation of influencer campaigns. To measure influencer campaigns we need to focus on outcomes and outputs. Don’t be blinded by superficial vanity metrics like engagement and reach. While these data points do have some value, they do not indicate commercial or business outcomes – and […]
If you’ve found this blog you might have just watched the 45 minute webinar:”Digital #PR, #SEO & AMEC Framework”, maybe you found it via social or this popped up via organic search. Either way, you are in the right place to find out how to measure digital PR and use the AMEC framework as a […]
I’m not sure Rudy Giuliani will be getting that job on CBeebies anytime soon. Here Rudy loses the plot with Piers Morgan, dropping the F-bomb in the middle of a character assignation. He looks out of control. In case you were wondering, Rudy is the former Mayor of New York and currently Donald Trump’s lawyer. […]
It is weird what nerves do when something unexpected happens. In this case the interviewee is conducting a media interview to announce 9,000 job losses when something causes him to become distracted. Then everything goes south!. The BBC are using a video call to conduct the interview and he is sitting in an open space, […]
Here is our free to download Creativity Guide, written by the team at PR Agency One, a world class, multi-award winning public relations consultancy. Creative PR and communications is at the heart of what we do and we wanted to share our approach. While it is written with PR in mind, the guide is suitable […]
As a PR practitioner, a major part of my job is to facilitate creativity in PR. We develop creative ideas into workable, multichannel communication strategies. I’ve developed this guide based on 25 years experience in the PR industry. working across consumer PR, b2b and corporate. There are plenty of more thorough resources on all the […]
Creative thinking tools are techniques that help us through the creative PR process. They can make brainstorms fun and more effective be they for consumer or B2b / Corporate. There are lots of techniques and I recommend identifying one or more to use, before jumping straight into a brainstorm. Mind Mapping Let’s begin with a timeless […]
Brainstorming is the most common problem solving technique used in PR and business. It is commonly used but often misunderstood. Even in the creative industries, brainstorms are often great and but can also sometimes be ineffective. I will be covering off everything that you need to know about brainstorms – the good, the bad and […]