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The launch of PRCA’s Charter is a milestone for client vs agency relations

PRCA Charter

Friday marked a significant moment for the public relations industry with the launch of the PRCA’s 2024 Client Consultancy Partnership Charter, which has been meticulously updated to address the modern challenges and opportunities within the field. The Charter encompasses crucial areas like transparency, diversity, ethical practices, and the safeguarding against ‘idea theft’. This comprehensive approach […]

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Is TikTok a search engine?

The debate over whether Tiktok is a search engine continues to rage. Over the past twelve months, I’ve searched on TikTok for “how to make a gratin,” “Things to do in Collioure,” and “how to varnish a door” and found the results much better than Google or YouTube. While some of the searches were more […]

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How to take a brief for a travel PR press trip

In the dynamic world of travel and hospitality, a well-executed press trip can be a game-changer in elevating a hotel’s brand visibility and reputation. At PR Agency One, our travel PR team meticulously plan these press trips to ensure they not only resonate with our clients’ objectives but also provide an enriching experience for attendees. […]

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PR and Social Predictions for 2024 by PR Agency One

image showing pr and social predictions for 2024

As we stand on the threshold of 2024, the crystal balls are out in force, and the PR world is awash with predictions. It’s that time of the year when everyone, from the office intern to the seasoned analyst, turns into a soothsayer. Some will say it’s an exercise in futility, but let’s face it, […]

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Thank You Teacher Takeover: One4all Gift Cards’ Thank You Teacher Campaign Shines

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At PR Agency One, we have mastered the art of transforming key calendar dates, influencer talent and media relations into extraordinary PR events. Our recent activation for One4all Gift Cards for their Thank You Teacher campaign perfectly exemplifies our expertise. By strategically blending influencer marketing, media relations, and insightful research, we brought this campaign to […]

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Grumpy Hugh Grant’s Oscars Interview

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Hugh joins the motley crew of media spokespeople who grace the PR Agency One bad interviews blog post, which we occasionally update from time to time. He was reluctantly added by the PRAO team this morning because deep inside we secretly admire his lack of giving a ****, but we also know that this approach […]

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Why you need to do better if impressions are your only PR metric?

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When it is time to measure the success of a public relations campaigns, impressions are often the first metric that practitioners lean on to demonstrate success. But is this really an accurate way to gauge the impact of PR? In this blog post, we’ll explore why impressions should not be your only focus when evaluating […]

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