What is Connected Leadership and why does it matter to your corporate PR strategy?

Connected Leadership Blog post

Stakeholders, be they consumers, influencers, analysts or investors, expect the c-suite to be engaged, responsive and visible, and using earned media and social media to achieve this goal. Connected leadership requires an agile leader who is effective at tackling modern business challenges in all their guises. They are perfectly placed to handle corporate PR in earned, owned […]

Read More

What is Digital PR? And how do we Evaluate Success

What is Digital PR?

If you are reading this post then you are here to discover “what is digital PR?” On the face of it the term digital PR is quite vague. After all what is digital? ‘Digital’ is not a sector and it is not a single technology. In many ways digital is just an enabler. Digital means everything […]

Read More

The PRAO Highlights of the Year

It’s that time of the year when we can take a step back and look at all we have achieved. Like many companies, we were on for a record year of growth before Covid came and turned everything on its head. Our clients were pausing activity and our company budgeting looked desperate. As things turned […]

Read More

What does a PR agency do?

What do PR Agencies Do?

Most people who work in PR get asked, “What does a PR agency do?” It’s a great question because there is no one right answer. There is the expert response and then there is the answer that we might explain to a family member, perhaps our mum. PR is a vast area that covers a […]

Read More

How to Measure and Evaluate Influencer Campaigns

Influencer Marketing Blog

This blog post will try to demystify the measurement and evaluation of influencer campaigns. To measure influencer campaigns we need to focus on outcomes and outputs. Don’t be blinded by superficial vanity metrics like engagement and reach. While these data points do have some value, they do not indicate commercial or business outcomes – and […]

Read More

Rudy Giuliani Loses the Plot in a Profane Outburst on Breakfast TV

Car crash TV interview

I’m not sure Rudy Giuliani will be getting that job on CBeebies anytime soon. Here Rudy loses the plot with Piers Morgan, dropping the F-bomb in the middle of a character assignation. He looks out of control. In case you were wondering, Rudy is the former Mayor of New York and currently Donald Trump’s lawyer. […]

Read More

Try not to look so casual and distracted when breaking bad news

Rolls-Royce Warren East

It is weird what nerves do when something unexpected happens. In this case the interviewee is conducting a media interview to announce 9,000 job losses when something causes him to become distracted. Then everything goes south!. The BBC are using a video call to conduct the interview and he is sitting in an open space, […]

Read More
  • Categories
  • Google Map Manchester
    Google Map London