Stakeholders, be they consumers, influencers, analysts or investors, expect the c-suite to be engaged, responsive and visible, and using earned media and social media to achieve this goal. Connected leadership requires an agile leader who is effective at tackling modern business challenges in all their guises. They are perfectly placed to handle corporate PR in earned, owned […]
Share of Search has been lauded as a powerful new metric by the advertising industry, but what is it? And why should the advertising industry lead on the development of new industry metrics when PR is known to drive brand, reputation and search? Today, we are launching a new report to tackle the subject as […]
If you are reading this post then you are here to discover “what is digital PR?” On the face of it the term digital PR is quite vague. After all what is digital? ‘Digital’ is not a sector and it is not a single technology. In many ways digital is just an enabler. Digital means everything […]
It’s that time of the year when we can take a step back and look at all we have achieved. Like many companies, we were on for a record year of growth before Covid came and turned everything on its head. Our clients were pausing activity and our company budgeting looked desperate. As things turned […]
Most people who work in PR get asked, “What does a PR agency do?” It’s a great question because there is no one right answer. There is the expert response and then there is the answer that we might explain to a family member, perhaps our mum. PR is a vast area that covers a […]
PR Agency One is delighted to have scooped Best Use of PR at both the EU and UK Search Awards. It recognises the campaign as a one of the best examples of digital PR in Europe and – in our not so humble opinion – possibly the world too. The EU and UK Search Awards […]
This blog post will try to demystify the measurement and evaluation of influencer campaigns. To measure influencer campaigns we need to focus on outcomes and outputs. Don’t be blinded by superficial vanity metrics like engagement and reach. While these data points do have some value, they do not indicate commercial or business outcomes – and […]
If you’ve found this blog you might have just watched the 45 minute webinar:”Digital #PR, #SEO & AMEC Framework”, maybe you found it via social or this popped up via organic search. Either way, you are in the right place to find out how to measure digital PR and use the AMEC framework as a […]
I’m not sure Rudy Giuliani will be getting that job on CBeebies anytime soon. Here Rudy loses the plot with Piers Morgan, dropping the F-bomb in the middle of a character assignation. He looks out of control. In case you were wondering, Rudy is the former Mayor of New York and currently Donald Trump’s lawyer. […]
It is weird what nerves do when something unexpected happens. In this case the interviewee is conducting a media interview to announce 9,000 job losses when something causes him to become distracted. Then everything goes south!. The BBC are using a video call to conduct the interview and he is sitting in an open space, […]