Yesterday, everyone was talking about Mick Lynch’s pugnacious yet charming interview style during several interviews with Piers Morgan, Richard Madeley and a host of other media outlets. As the General Secretary he is media trained to handle media interviews and to answer questions about striking railway workers bringing tramlines to a standstill as part of […]
Integrated PR is the convergence of communications and brand content activations across paid, earned, shared and owned media (confused by this jargon, read more about the PESO model here). Within our organisation, integrated PR and communications also involves the planning, execution and measurement of big, bold brand activations and it is central to making award […]
The PESO Model is a useful method to help practitioners plan, strategise and implement integrated PR and communication campaigns in the digital age. Historically PR is often thought of solely as a media relations discipline. While media relations is very important, social media and online marketing techniques have moved on the landscape. Now PR practitioners […]
Stakeholders, be they consumers, influencers, analysts or investors, expect the c-suite to be engaged, responsive and visible, and using earned media and social media to achieve this goal. Connected leadership requires an agile leader who is effective at tackling modern business challenges in all their guises. They are perfectly placed to handle corporate PR in earned, owned […]
Share of Search has been lauded as a powerful new metric by the advertising industry, but what is it? And why should the advertising industry lead on the development of new industry metrics when PR is known to drive brand, reputation and search? Today, we are launching a new report to tackle the subject as […]
If you are reading this post then you are here to discover “what is digital PR?” On the face of it the term digital PR is quite vague. After all what is digital? ‘Digital’ is not a sector and it is not a single technology. In many ways digital is just an enabler. Digital means everything […]
It’s that time of the year when we can take a step back and look at all we have achieved. Like many companies, we were on for a record year of growth before Covid came and turned everything on its head. Our clients were pausing activity and our company budgeting looked desperate. As things turned […]
Most people who work in PR get asked, “What does a PR agency do?” It’s a great question because there is no one right answer. There is the expert response and then there is the answer that we might explain to a family member, perhaps our mum. PR is a vast area that covers a […]
PR Agency One is delighted to have scooped Best Use of PR at both the EU and UK Search Awards. It recognises the campaign as a one of the best examples of digital PR in Europe and – in our not so humble opinion – possibly the world too. The EU and UK Search Awards […]
This blog post will try to demystify the measurement and evaluation of influencer campaigns. To measure influencer campaigns we need to focus on outcomes and outputs. Don’t be blinded by superficial vanity metrics like engagement and reach. While these data points do have some value, they do not indicate commercial or business outcomes – and […]