Influencer marketing: the importance of authenticity

Scarlett London Instagram

When Scarlett Dixon posted a – now infamous – image of a “typical” morning to her 52,000 Instagram followers, she triggered an enormous response.  Our influencer PR team takes a look at what happened. The post, in which the blogger is seen enjoying a (curiously empty) cup of tea on a perfectly-made bed, surrounded by […]

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The importance of consent in PR

The important lesson to be learnt from Brewdog’s latest PR fiasco Scottish craft brewer Brewdog is no stranger to controversy, with a history of arguably ill-advised PR and marketing stunts. However, the brand looked set to leave the shock tactics in the past with an announcement in September signalling a move to more ‘responsible’ marketing. […]

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GDPR is here – and the PR industry is still going strong

GDPR icon

GDPR is now (finally) upon us. Despite this, there’s still a great deal of misinformation out there concerning the legislation, as well as how it’s set to affect the PR industry. Luckily, because the majority of the information we use is held by third parties, GDPR is unlikely to have a major impact on the […]

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PR Agency One Secures International ‘Private’ Data Hosting Client

‘Private’ Swiss data hosting company Artmotion has appointed Manchester PR consultancy PR Agency One, to support its international expansion plans.  Recent leaks of the American National Security Agency’s (NSA) PRISM surveillance programme have sparked growing concern over data privacy, with implications for global corporations using US-controlled cloud services, such as AWS and Azure. As a result, […]

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PR Agency One Lands Law Firm Account

Manchester and London PR consultancy, PR Agency One, has been appointed by one of the UK’s leading medical negligence law firms, Fletchers Solicitors, to deliver a comprehensive PR campaign as part of a wider national marketing strategy. PR Agency One has been tasked with running a national, regional and trade press office, which runs alongside […]

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