What is Shared Media and why is it important for the PR industry?

Shared media is part of the PESO (Paid, Earned, Shared and Owned) framework, which is a planning tool for digital marketing and PR professionals. What is shared media? Shared media refers to content which is shared across third party platforms, such as social media, or shared between multiple owners, including people liking, commenting on or sharing […]

Read More
  • Categories
  • Google Map Manchester
    Google Map London