If you have clicked on this blog post, you are here to find out “What is earned media?” and “What does it mean for public relations”. Earned media is a relatively simple term and is one part of the PESO model: Paid, Earned, Shared and Owned. Earned media can be briefly defined as: ‘any publicity […]
For PR professionals working in both consumer and B2B/corporate teams, 2021 promises to bring further change to the public relations industry. With face-to-face client meetings, networking and coffee catch ups with journalists all, understandably, put on hold for the foreseeable, this year will bring many changes to the way the industry operates. But it’s not […]
I joined PR Agency One as a Junior Account Executive back in November 2019, as a member of the b2b and corporate team. I was quickly welcomed into the agency and placed on accounts across the fitness, tech, retail, transport, and manufacturing sectors.