Press release writing and distribution is a service that many PR agencies are asked to deliver for clients. What is more it is a service that SEO companies use in order to improve search engine visibility.
Yes, press release writing is a core part of a PR campaign, and distribution via newswires can be very effective, but often focusing narrowly on a tactic such as press releases misses out on wider strategic goals.
Press release syndication and newswires
What PR agencies are good at is taking your content further than just newswires. A good PR agency will take your information directly to a journalist, cutting out the newswire middleman.
Writing press releases for SEO
Often a press release isn’t the right way to present your point of view or key messages. Sometimes a phone call, email or meeting with a carefully selected and well briefed journalist might be the best way to get your message out there.
Despite this point, sometimes press release writing and distribution is the tactic that hits the spot.
A good SEO optimised press release with inbound links and anchor text can really help improve search engine visibility or reach bloggers and parts of news agencies or newsdesks that a PR phone call can’t.
When the time is right for press releases distribution, PR Agency One is an expert in using this tactic to great effect. Just don’t think that press releases is all we do. PR is much more complex.
To find out more about our Press Release Writing and Distribution offering please contact managing director James Crawford on 0845 309 6378