PR Agency One is expert in consumer and trade technology PR. In fact we’d go as far as saying that this is one of our specialisms.

We’ve been involved in just about every type of technology campaign imaginable since the dot.com boom. To name just a few, we’ve helped establish VOIP technology, Web 2.0 services and now cloud computing as mainstream concepts.

We’ve got our hands dirty at the less ‘high profile’ end of the sector too, helping defend products in declining categories, such as printers and fax machines.

We’ve worked with small start-ups and international technology conglomerates alike. Our expertise covers everything from consumer hardware right through to cutting edge IT support services and cloud computing.

The good news for most technology businesses is that today’s media has a voracious appetite for new products and thinking. There are a plethora of traditional print titles that – unlike their contemporaries in other sectors – have already ditched their loss making print titles and have moved to a profitable online model.

In addition to well established media brands, there are a number of technology blogs which pretty much dominate the blogosphere and set its agenda. Then there is social media like Twitter, LinkedIn, Reddit and Google+ which is full of discussion and relevant technology content.

When used effectively, PR can be a very profitable and cost effective way for technology companies to get their message over to a highly engaged marketplace.

Public relations cane be a very cost effective channel when you consider how PR is converging with marketing communications to create genuinely integrated content that can raise profile and generate sales leads.