I hate social media

I hate social media

I hate the term ‘social media’ and I think we should kill it off once and for all.

It is meaningless, confusing and doesn’t convey the real concept.

Here are a few thoughts on the matter:

1. What we are really talking about is how we share information, not social media, whatever that meant.

2. Most of the ‘old’ media has incorporated elements of ‘sharing’ via the Internet, so splitting the media by old and social is inaccurate.

3. In fact, media has always been ‘social’. Talking, gossiping, letter writing and even watching TV can be a social experience where we share.

4. No media exists in isolation, each channel – TV, newspapers, Reddit or whatever – influences the other

5. Why lump blogs, forums, wikis, bookmarking, microblogging, geolocation and innovations like Stickybits together? They are all so different and some have more in common with ‘old’ media than we think.

6. If we kill social media we can get rid of annoying social media gurus.

As you can see, a compelling argument. I know I have used the term social media in the past too, but as of late it has started to annoy me.

Journalists Should Blog – Useful Presentations for Journalists

I met with a journalist contact yesterday and he was saying that he thinks all journalists should blog and use Twitter. I agree and told him I would pick out some old presentations that I found on the subject matter. So, instead of sending them to him via email I thought I would share my post with you all.

There is some good stuff in this presentation too but some of it is a bit old hat now. It is still worth a scan though.

Obama Suffers from the Weight of Great PR Expectations

Is Obama suffering from raising the expectations of a nation?

His campaign was heralded as an incredible success by the public relations industry, but were the American people expecting too much?

Without a successful strategy to follow through on ‘brand’ promises, be they ones of policy or business, a media relations or social media campaign can fall flat on its face.

The best campaigns of public relations are those which are so closely intertwined with its subject that communication messages and the client are inseparable.

This meant, in Obama’s case, he should have created a messaging framework which adapted to the changing narrative of the nation. As expectations shift so should the communications.

Of course all this falls down if a client can’t deliver against its promises.

Spelling with Flickr (Thx @kastner)

This tool is a fun little Flickr gizmo to brighten up even the most dull of blogs… In fact this gadget’s use doesn’t have to stop with blogs, you can use it for presentations, print, or just for fun. The tool is available here and was designed by @kastner

You can type in a phrase and it uses Flickr to spell out what you have to say.

I wasn’t very inspired with the phrase I chose to spell.

J letter A letter M e59 S C anadian letter R A letter W letter F o R D S P letter R McElman_091012_4117_02 letter N D M yellow and pink - disappearing letter e Vintage LEGO brick letter D McElman_091012_4113_02 letter A B letter l O g12

PR and Social Media Links – 16 January

Here are a few links to interesting articles which I found this week

Excellent Resources Help You Create Your Own Social Networking Site
This is very geeky reading but there are some excellent tools, tips and plugins here for the digital and web savvy social media professional

How To Rank Top In Google
Nice summary of SEO, should you need to explain it to a client or marketing contact

List of The Top Free Press Release Sites — Moola Days
Public Relations professionals can argue whether news agencies are useful or not for securing press coverage, but what you can’t deny is that this blog has the most definitive list

20 Real-World Uses for Google Wave
What I like about this post is that it doesn’t get carried away and gives real, tangible uses. Any PR professional who has read up on Google Wave will have come across these uses before. However too often Google Wave blogs talk about the platform like it is a cure for cancer, while this post reiterates the most useful functionality