Bad Media Interviews – Part Seven

Tag Archives: pr

Bad Media Interviews – Part Seven

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Sometimes playing a straight bat to questions from the media just doesn’t work…

Don’t believe me? Check out this example of pugnacious journalism from Irish broadcaster Vincent Browne vs an ECB spokesperson.

This video has been added to my ‘Worst Media Interviews of All Time‘ blog post, which is worth a look for a seven equally cringe-worthy efforts.

Of course, these are bad interviews from the point of view of the spokesperson. One could argue the journalist does rather well.

20 Common Misconceptions About PR

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Working for a Manchester PR agency made me understand that not many people understand public relations. I always remember trying to explain what I did for a living to my mum and dad.  I failed each time.

This lack of understanding didn’t stop with my parents.  Here are a few common misconceptions about public relations that I have encountered over the last 13 years while working in the industry.

  • PR is full of beautiful women, fast cars and long lunches
  • PR is a soft career option
  • PRs work short hours are drink champagne all day
  • PR is absolutely fabulous darling
  • A PR degree is a prerequisite (I’d argue the opposite can be the case)
  • PR is full of buzzwords and jargon
  • PR = press releases
  • Cuttings are king (what about inbound links and a million and one other metrics?)
  • Bullshitters make good PRs (wrong, it’s a consultancy led business)
  • Most PRs get digital (most don’t I’m afraid)
  • Advertising Equivalent Value (AVE) is a good KPI (so, wrong)
  • You can’t be direct, upfront and honest with clients or journalists
  • Journalists make good PR (only a few can do make the jump.  You know who you are)
  • Working in house in PR is more boring than agency side
  • Good copywriters are good PRs
  • Creativity is more important that strategy
  • You need to be in London to forge a career in PR
  • Big agencies are better than independents
  • PR sits in isolation from marketing
  • PR is not relevant for the c-suite

 

 

 

Manage Your Reputation Online

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Managing your reputation online is a key skill as businesses become more social and personal privacy declines.

When faced with a reputational issue, public relations professionals are of course a good place to turn.

I originally set up my first blog because I couldn’t be found online (my name is too common), but after creating the blog I was front page of Google.  With this increased visibility comes a responsibility to clean up after yourself and protect your reputation, and since then I have helped countless brands clean up their search results or project the right type of image.

As this infographic below shows, an occasional Google search of your name is no longer just for the narcissist.

Six Interesting Links I Found This Week

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Here are another six links to interesting internet nuggets and trivia, as shared  by your favourite Manchester-based PR agency:

 

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