Journalists Should Blog – Useful Presentations for Journalists

Tag Archives: Media

Journalists Should Blog – Useful Presentations for Journalists

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I met with a journalist contact yesterday and he was saying that he thinks all journalists should blog and use Twitter. I agree and told him I would pick out some old presentations that I found on the subject matter. So, instead of sending them to him via email I thought I would share my post with you all.

Should Journalists Blog?
View more presentations from johnwilpers.

There is some good stuff in this presentation too but some of it is a bit old hat now. It is still worth a scan though.

Journalism In The Digital Age
View more presentations from petermoore.

Mass Photo Gathering Protest – Great PR #phnat

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The demonstration yesterday in Trafalgar Square, London, against the ill-conceived anti-terrorism laws has resulted – ironically – in some really great images.

The law aims gives police powers to ban photographers from taking pictures in public, as they could supposedly present a terrorism threat.

Public relations and especially media relations are brought to life with great photography. I’ve already posted on this event and here is more excellent imagery, which will change over time depending on what is uploaded to Flickr.

I would add that although there are some excellent examples of photography here, the resulting press coverage wasn’t that impressive, especially as the media has a vested interest in stopping this law. Maybe these photographers should have enlisted a few public relations professionals to help out?

Dear @CharltonBrooker, I do love your Newsswipe programme

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Newsswipe is a satirical look at the media, from angry, shouty Guardian journalist, Charlie Brooker. This video is from the last series, therefore it’s “old news” but still amusing in the extreme. The new series is funnier still because it benefits from greater topicality. It’s on BBC4 at 10pm every Thursday. Sky Plus it!

Obama Suffers from the Weight of Great PR Expectations

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Is Obama suffering from raising the expectations of a nation?

His campaign was heralded as an incredible success by the public relations industry, but were the American people expecting too much?

Without a successful strategy to follow through on ‘brand’ promises, be they ones of policy or business, a media relations or social media campaign can fall flat on its face.

The best campaigns of public relations are those which are so closely intertwined with its subject that communication messages and the client are inseparable.

This meant, in Obama’s case, he should have created a messaging framework which adapted to the changing narrative of the nation. As expectations shift so should the communications.

Of course all this falls down if a client can’t deliver against its promises.

PR and Social Media Links – 16 January

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Here are a few links to interesting articles which I found this week

Excellent Resources Help You Create Your Own Social Networking Site
This is very geeky reading but there are some excellent tools, tips and plugins here for the digital and web savvy social media professional

How To Rank Top In Google
Nice summary of SEO, should you need to explain it to a client or marketing contact

List of The Top Free Press Release Sites — Moola Days
Public Relations professionals can argue whether news agencies are useful or not for securing press coverage, but what you can’t deny is that this blog has the most definitive list

20 Real-World Uses for Google Wave
What I like about this post is that it doesn’t get carried away and gives real, tangible uses. Any PR professional who has read up on Google Wave will have come across these uses before. However too often Google Wave blogs talk about the platform like it is a cure for cancer, while this post reiterates the most useful functionality

SERVICES