Six Interesting Links I Found This Week

Tag Archives: Manchester

Six Interesting Links I Found This Week

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Here are another six links to interesting internet nuggets and trivia, as shared  by your favourite Manchester-based PR agency:

 

PR and the Red Knights of Manchester United #mufc

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Green and Gold Manchester United - Red Knights

PUBLIC RELATIONS – The proposed Red Knight takeover at United is an interesting story.

United fans are hungry to depose the Glazer family and have organised a high profile ‘green and gold’ campaign to make their views known.

As a United fan the idea of ensuring United are placed on a strong financial footing is appealing to me, as is the concept of the fans owning the club. However, from a PR perspective the communication to date puts forward an interesting public relations question.

Is the proposed deal from Red Knights a tangible fan led operation, or does the Red Knight group mean another debt backed acquisition, similar to the last one?

The following paragraph from The Times both worry and excite me. Surely a takeover of this nature means more debt and more fees paid out of the club to deal makers, or does it mean a Barcelona style fan owned scheme?

“Their plan is to use their contacts across the world to find a number of “super-investors” who could raise the money — estimated at a minimum of £1 billion — needed to make a bid to buy the club from the Glazers.” (does this mean more debt?, which currently stands at £700m)

Or…

“They hope that some of that money would come from supporters’ groups, who would in turn be offered a “golden share” and the prospect of some representation in any new regime.” (does this mean a fan owned club?)

From a PR perspective these two paragraphs show the importance of communications and PR. Both markets and fans like stability and clear and concise communications.

Over the coming days and months the details of the Red Knights’ deal will come to the fore. However, in the mean time ambiguity will surround the story, while the fans will no doubt get be roused by the scent of revolution and thoughts of deposing the Glazers.

It’s a brilliant story from both a footballing and PR perspective. If you want to join the Green and Gold movement you can do here.

PR Movers and Shakers – Helen Moore #Markettiers4DC

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This post is the first in an occasional series, profiling movers and shakers within the PR industry – i.e. people I met along the way who I thought were talented people.

Helen Moore is an all round good egg, who I have worked with on and off for years. Now she is Managing Director of www.markettiers4dc.com. I’d like to claim her rise to fame had something to do with me, but alas this would be a lie. To celebrate the fact that she has officially “made it”, here is a brief profile on her.

• Name
Helen Moore

• Where do you work?
Specialist broadcast consultancy markettiers4dc

• What do you do?
I’m Managing Director of our editorial business so ultimately oversee all our client business / media output; provide direction for the business; keep the people in the agency happy and inspired (this thankfully tends to be reciprocal); provide guidance and broadcast consultancy for our clients. Have been known to make tea and encourage responsible drinking.

• What is the most exciting project that you have undertaken recently?
Our work across the Kellogg’s corporate and consumer account has been very interesting and varied.

We were also recently asked by McLaren to produce the live, online broadcast of the car launch from Vodafone HQ. We led the integrated production and introduced the latest digital satellite technology to make it happen. As a result, the tens of thousands of viewers who tuned in to watch the live broadcast enjoyed a first class experience. And we produced the first Meerchat with the charming Aleksander Orlov – interviewing Mr David Hasselhoff – for comparethemarket.com – much fun.

• What is the future for PR?
Well I’d suggest brands making better use of broadcast channels obviously. Creating their own brand funded content direct to consumers. This will also involve improving levels of engagement – shifting the focus from pure message delivery to eliciting a real response, with brand and public truly interacting.

• Tell me something funny
“So I was getting into my car, and this bloke says to me “Can you give me a lift?” I said “Sure, you look great, the world’s your oyster, go for it.’”

• Tell me something I don’t know
Tom Cruise ate his child’s placenta in a meat loaf. Nothing to do with broadcast but thought you might be interested.

Contact Helen at www.markettiers4dc.com
020 7253 8888

PR and Social Media Links 13 Feb 10

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My public relations links and tips of the week are below.

30 Twitter Hacks and Plugins to Spice Up Your WordPress Blog
I’ve not put any of these Twitter hacks to the test on WordPress. I shall do soon. Some good ones.

Facebook Largest News Reader?
Facebook, the biggest source of news on the internet. Well I never…

Lifehacker – Twitter Google Chrome extension
Again, bloody useful. Oh, isn’t the internet a wonderful thing?

Daily Perfect is a stunning new news curation tool
I’m addicted to this already. Could be a lot better, but give them time….

Foursquare will never catch on
I wrote this post for Citypress, the public relations consultancy which I work for.

Toyota Product Recall Google Ads

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toyota product recall

Toyota is using Google adverts to channel communication about their product recall. This screen shot was taken from www.popurls.com

What is different from other product recall advertisements is that this example is promoting Toyota’s news page on their site which is giving out the latest updates on the crisis. It could be an attempt to both provide information to customers and reduce negative press coverage.

From a PR perspective, Toyota are handling their product recall really well.

An interesting aside to the Toyota recall story has been the slight xenophobic way the American automotive industry has responded. The Americans have been very aggressively attacking Toyota, trying to defend their dying automotive industry. Some of their criticism has verged towards racism.

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