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Obama Suffers from the Weight of Great PR Expectations

Por qué Obama es para más de 3 años y Michelle para más de 15?, originally uploaded by seretuaccidente. Is Obama suffering from raising the expectations of a nation? His campaign was heralded as an incredible success by the public relations industry, but were the American people expecting too much? Without a successful strategy to […]

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Google Goggles to revolutionise Search Engine Optimisation (SEO)

Google Goggles takes SEO out of the hands digital communications and into that of the product designer or anyone involved in the built environment. The concept of functionality for a designer could in the future also mean consideration must be given to any design being recognisable by Google Goggles. A designer must no longer worry […]

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Panorama vs Ryanair

An eye opening insight into Ryanair’s approach to Media Relations. (see link below)   Panorama.pdf  The problem faced by Ryanair is that the company behaves like a challenger brand despite being the market leader.  That’s just plain arrogant.  In this email exchange it looks like Ryanair have gone the distance toe to toe with Panorama.  I’m saving […]

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